Journal ArticleDOI
An analysis of Muslims’ luxury market in Iran: Challenges and opportunities
TLDR
In this article, the authors analyzed the challenges and opportunities of the luxury market in Iran as an Islamic country and concluded that although implementing a market-oriented culture is central to marketers' success, it is not right to just focus on religion as a separating factor that can isolate the Muslim market.Abstract:
Purpose – The purpose of this paper is to analyze the challenges and opportunities of the luxury market in Iran as an Islamic country. The focus is on religion as a factor that can make some challenges for luxury products, and then to find opportunities or similarities in Muslim markets due to the luxury consumption. Design/methodology/approach – As it is a literature review article, the authors used past research works and compared different perspectives that exist about the topic. Findings – It was concluded that although implementing a market-oriented culture is central to the marketers’ success, it is not right to just focus on religion as a separating factor that can isolate the Muslim’s market. It was suggested to change one's viewpoint and analyze the market with a broader vision that can bring innovative ideas and also find similarities and differentiations between Islamic luxury markets with non-Islamic luxury markets. Originality/value – Muslim consumers have a huge purchasing power in countries...read more
Citations
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Journal ArticleDOI
eWOM through social networking sites and impact on purchase intention and brand image in Iran
Milad Farzin,Majid Fattahi +1 more
TL;DR: In this paper, a conceptual framework was built to provide both practical and theoretical insights into drivers of consumer use of social network sites as an electronic word-of-mouth (eWOM) tool and its impact on brand image (BI) and purchase intention (PI).
Journal ArticleDOI
The consumer behavior of luxury goods: a review and research agenda
TL;DR: In this paper, a systematic review examines the various factors of consumer behavior towards luxury goods and synthesizes studies to synthesize studies about consumer behavior toward luxury goods. Searching in prominent databases were conducted to pool the search results.
Journal ArticleDOI
Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis
TL;DR: In this article, the authors examined the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values, and found significant differences between males and females on conscientiousness, neuroticism, openness, compulsive buying and hedonistic shopping value.
Journal ArticleDOI
Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands
TL;DR: In this article, an integrative theoretical model is proposed based on Hofstede's cultural dimension, the materialism value scale and religious commitments to predict the relationship for the value orientations of Generation Y's (Gen Y's) conspicuous consumption behaviour.
Journal ArticleDOI
The effect of religiosity on luxury goods: The case of Chilean youths
TL;DR: Zhang et al. as discussed by the authors examined the effect of religion on materialism and affective attitudes towards luxury goods and the mediating effect of materialism on affective attitude toward luxury goods.
References
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Journal ArticleDOI
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Marsha L. Richins,Scott Dawson +1 more
TL;DR: In this article, the development of a values-oriented materialism scale with three components (acquisition centrality, acquisition as the pursuit of happiness, and possession defined success) is described.
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The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
TL;DR: This paper investigated the interrelationships between consumption emotion and satisfaction judgments by way of taxonomic and dimensional analyses to identify patterns of emotional response to product experiences and found that satisfaction measures vary in their ability to represent the affective content of consumption experiences.
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A review and meta-analysis of country-of-origin research
TL;DR: This article conducted a quantitative meta-analysis of country-of-origin effects on three types of product evaluations, viz., perceived quality, attitude, and purchase intention, and found that country of origin has a larger effect on perceived quality than on attitude toward the product or purchase intention.
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The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China:
TL;DR: This paper provided an initial test of the animosity model of foreign product purchase in the People's Republic of China and showed that the model predicts that foreign product purchases in China will lead to increased animosity.
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Consumer ethnocentrism : A test of antecedents and moderators
TL;DR: In this article, the authors identify theoretical antecedents of consumer ethnocentricity and the effect of consumer self-interest on evaluations toward importing products, and develop hypotheses pertaining to the relationship between the identified antecedent and consumer selfinterest based on an extensive review of the ethnocentrism and country of origin literatures.