Book ChapterDOI
Augmented Reality: An Overview
Julie Carmigniani,Borko Furht +1 more
- pp 3-46
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TLDR
Augmented Reality is both interactive and registered in 3D as well as combines real and virtual objects and Milgram’s Reality-Virtuality Continuum is defined as a continuum that spans between the real environment and the virtual environment comprise Augmented Reality and Augmented Virtuality in between.Abstract:
We define Augmented Reality (AR) as a real-time direct or indirect view of a physical real-world environment that has been enhanced/augmented by adding virtual computer-generated information to it [1]. AR is both interactive and registered in 3D as well as combines real and virtual objects. Milgram’s Reality-Virtuality Continuum is defined by Paul Milgram and Fumio Kishino as a continuum that spans between the real environment and the virtual environment comprise Augmented Reality and Augmented Virtuality (AV) in between, where AR is closer to the real world and AV is closer to a pure virtual environment, as seen in Fig. 1.1 [2].read more
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Journal ArticleDOI
Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement
Joachim Scholz,Andrew N. Smith +1 more
TL;DR: This work presents a framework that describes the active and passive ingredients of augmented reality, and develops eight actionable recommendations that marketing managers can use to design immersive AR experiences that maximize consumer engagement.
Journal ArticleDOI
Augmented reality in healthcare education: an integrative review
TL;DR: This study showed that AR was applied in a wide range of topics in healthcare education and acceptance for AR as a learning technology was reported among the learners and its potential for improving different types of competencies.
Journal ArticleDOI
"It's an illusion, but it looks real!" Consumer affective, cognitive and behavioural responses to augmented reality applications
TL;DR: In this article, the role of interactivity with AR technology is discussed and consumers' responses to AR media characteristics are investigated, including cognitive, affective, and behavioral responses explained by consumers' online flow experience.
Journal ArticleDOI
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Joachim Scholz,Katherine Duffy +1 more
TL;DR: In this paper, an ethnographic study of how consumers use Sephora's mobile AR shopping app in their own homes, the authors find that a close and intimate (rather than transactional) relationship can emerge due to how the branded AR app is incorporated into consumers' intimate space and their sense of self.
Journal ArticleDOI
Augmented Reality in Medicine: Systematic and Bibliographic Review
TL;DR: This systematic and bibliographic review offers an overview of the development of apps in AR with a medical use case from March 2012 to June 2017 and discusses the applicability and future development of augmented- and mixed-reality technologies such as wearable computers and AR devices.
References
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Journal Article
A Taxonomy of Mixed Reality Visual Displays
Paul Milgram,Fumio Kishino +1 more
TL;DR: Paul Milgram's research interests include display and control issues in telerobotics and virtual environments, stereoscopic video and computer graphics, cognitive engineering, and human factors issues in medicine.
Journal ArticleDOI
Recent advances in augmented reality
TL;DR: This work refers one to the original survey for descriptions of potential applications, summaries of AR system characteristics, and an introduction to the crucial problem of registration, including sources of registration error and error-reduction strategies.
Proceedings ArticleDOI
Trends in augmented reality tracking, interaction and display: A review of ten years of ISMAR
TL;DR: This paper reviews the ten-year development of the work presented at the ISMAR conference and its predecessors with a particular focus on tracking, interaction and display research, providing a roadmap for future augmented reality research.
Proceedings ArticleDOI
Virtual object manipulation on a table-top AR environment
TL;DR: This work describes an accurate vision-based tracking method for table-top AR environments and tangible user interface (TUI) techniques based on this method that allow users to manipulate virtual objects in a natural and intuitive manner.
Book
Multimodal interfaces
TL;DR: This chapter will review the main types of multimodal interfaces, their advantages and cognitive science underpinnings, primary features and architectural characteristics, and general research in the field of multi-modal interaction and interface design.