Journal ArticleDOI
Automated Marketing Research Using Online Customer Reviews
Thomas Y. Lee,Eric T. Bradlow +1 more
TLDR
In this article, the authors present a method to support the analysis and visualization of market structure by automatically eliciting product attributes and brand's relative positions from online customer reviews, using the "voice of the consumer" as reflected in customer reviews.Abstract:
Market structure analysis is a basic pillar of marketing research. Classic challenges in marketing such as pricing, campaign management, brand positioning, and new product development are rooted in an analysis of product substitutes and complements inferred from market structure. In this article, the authors present a method to support the analysis and visualization of market structure by automatically eliciting product attributes and brand's relative positions from online customer reviews. First, the method uncovers attributes and attribute dimensions using the “voice of the consumer,” as reflected in customer reviews, rather than that of manufacturers. Second, the approach runs automatically. Third, the process supports rather than supplants managerial judgment by reinforcing or augmenting attributes and dimensions found through traditional surveys and focus groups. The authors test the approach on six years of customer reviews for digital cameras during a period of rapid market evolution. They...read more
Citations
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Journal ArticleDOI
An Empirical Test of Mobile Service Provider Promotions on Repurchase Intentions
Kwangchul Ji,Hong-Youl Ha +1 more
TL;DR: In this paper, the authors examined how mobile promotions indirectly influence repurchase intentions, and how the level of promotions moderates the relationship between repurchase intention and their determinants, i.e., brand attitude, functional quality, and online reviews.
Journal ArticleDOI
Mapping brand similarities: Comparing consumer online comments versus survey data:
TL;DR: This study used multidimensional scaling (MDS), t-stochastic neighbor embedding (t-SNE; an alternative to MDS), hierarchical clustering, and additive similarity trees (an extension of hierarchical clustered) to analyze the data.
Proceedings Article
Using Latent Semantic Analysis to Identify Themes in IS Healthcare Research
TL;DR: This paper identifies the diverse body of scholarly and field-based contexts in which LSA has been applied and proposes an empirical analysis of published research on healthcare information technology research, to identify different themes in the IS literature from 1990 to the present date.
Journal ArticleDOI
Some Remarks on the Internal Consistency of Online Consumer Reviews
Diana Schindler,Reinhold Decker +1 more
TL;DR: The available results clearly support the view of OCRs as a consistent database for marketing research concerning eWOM, and show that a combined consideration of all components can remarkably increase the information obtainable from this data source.
Journal ArticleDOI
Content-Based Model of Web Search Behavior: An Application to TV Show Search
TL;DR: A flexible content-based search model that links the content preferences of search engine users to query search volume and click-through rates, while allowing content preferences to vary systematically based on the context of a search is developed.
References
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Proceedings ArticleDOI
Mining and summarizing customer reviews
Minqing Hu,Bing Liu +1 more
TL;DR: This research aims to mine and to summarize all the customer reviews of a product, and proposes several novel techniques to perform these tasks.
Proceedings ArticleDOI
Automatic acquisition of hyponyms from large text corpora
TL;DR: A set of lexico-syntactic patterns that are easily recognizable, that occur frequently and across text genre boundaries, and that indisputably indicate the lexical relation of interest are identified.
Journal ArticleDOI
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green,V. Srinivasan +1 more
TL;DR: In this paper, the authors discuss various issues involved in implementing conjoint analysis and describe some new technical developments and application areas for the methodology, which has been applied to a wide variety of problems in consumer research.
Journal ArticleDOI
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
TL;DR: Online feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer large-scale, word-of-mouth networks as discussed by the authors, which has potentially important implications for a wide range of management activities such as brand building, customer acquisition and retention, product development and quality assurance.
Journal ArticleDOI
The Voice of the Customer
Abbie Griffin,Jay Hauser +1 more
TL;DR: A self-selection bias in satisfaction measures used commonly for QFD and for corporate incentive programs is demonstrated, demonstrating how a product-development team used the voice of the customer to create a successful new product.