Journal ArticleDOI
Automated Marketing Research Using Online Customer Reviews
Thomas Y. Lee,Eric T. Bradlow +1 more
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TLDR
In this article, the authors present a method to support the analysis and visualization of market structure by automatically eliciting product attributes and brand's relative positions from online customer reviews, using the "voice of the consumer" as reflected in customer reviews.Abstract:
Market structure analysis is a basic pillar of marketing research. Classic challenges in marketing such as pricing, campaign management, brand positioning, and new product development are rooted in an analysis of product substitutes and complements inferred from market structure. In this article, the authors present a method to support the analysis and visualization of market structure by automatically eliciting product attributes and brand's relative positions from online customer reviews. First, the method uncovers attributes and attribute dimensions using the “voice of the consumer,” as reflected in customer reviews, rather than that of manufacturers. Second, the approach runs automatically. Third, the process supports rather than supplants managerial judgment by reinforcing or augmenting attributes and dimensions found through traditional surveys and focus groups. The authors test the approach on six years of customer reviews for digital cameras during a period of rapid market evolution. They...read more
Citations
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Journal ArticleDOI
Sequential Text-Term Selection in Vector Space Models
TL;DR: This article proposes a novel term screening method for vector space models under a linear regression setup and proves the screening consistency of the method and assess the empirical performance of the proposed method with simulations based on a dataset of online consumer reviews for cellphones.
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Understanding consumer preference through fuzzy-based recommendation system
TL;DR: In this article, a new recommendation technique based on fuzzy concepts such as the 2-tuple fuzzy linguistic representation and the fuzzy market research system approach is introduced, which uses general consumer perception about product attributes of multi-attributed products such as smartphones as input and gives consumers' sequential preference of the products as output.
Journal ArticleDOI
Social media analytics for mining customer complaints to explore product opportunities
Journal ArticleDOI
Understanding Quality of Products from Customers' Attitude Using Advanced Machine Learning Methods
TL;DR: In this article , a quality of product-based classification model (QLeBERT) was proposed by combining quality of the product-related lexicon, N-grams, Bidirectional Encoder Representations from Transformers (BERT), and bidirectional Long Short Term Memory (BiLSTM).
Journal ArticleDOI
Public Trust in Artificial Intelligence Applications in Mental Health Care: Topic Modeling Analysis
TL;DR: In this article , the authors adopted a topic modeling approach to investigate the public trust in AI apps in mental health care (MHC) by identifying the dominant topics and themes in user reviews of the 8 most relevant mental health (MH) apps with the largest numbers of reviewers.
References
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Proceedings ArticleDOI
Mining and summarizing customer reviews
Minqing Hu,Bing Liu +1 more
TL;DR: This research aims to mine and to summarize all the customer reviews of a product, and proposes several novel techniques to perform these tasks.
Proceedings ArticleDOI
Automatic acquisition of hyponyms from large text corpora
TL;DR: A set of lexico-syntactic patterns that are easily recognizable, that occur frequently and across text genre boundaries, and that indisputably indicate the lexical relation of interest are identified.
Journal ArticleDOI
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green,V. Srinivasan +1 more
TL;DR: In this paper, the authors discuss various issues involved in implementing conjoint analysis and describe some new technical developments and application areas for the methodology, which has been applied to a wide variety of problems in consumer research.
Journal ArticleDOI
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
TL;DR: Online feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer large-scale, word-of-mouth networks as discussed by the authors, which has potentially important implications for a wide range of management activities such as brand building, customer acquisition and retention, product development and quality assurance.
Journal ArticleDOI
The Voice of the Customer
Abbie Griffin,Jay Hauser +1 more
TL;DR: A self-selection bias in satisfaction measures used commonly for QFD and for corporate incentive programs is demonstrated, demonstrating how a product-development team used the voice of the customer to create a successful new product.