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City branding: a state‐of‐the‐art review of the research domain
Andrea Lucarelli,Per Olof Berg +1 more
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This article carried out a contemporary and concise "state-of-the-art" review of the city branding research domain, in particular how scholars have approached this field of research, and the aim of the review was to carry out a concise and concise analysis of the current state of the art in this field.Abstract:
Purpose – The aim of the paper is to carry out a contemporary and concise “state-of-the-art” review of the city branding research domain, in particular how scholars have approached this field of st ...read more
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The dynamics of place brands An identity-based approach to place branding theory
Mihalis Kavaratzis,Mary Jo Hatch +1 more
TL;DR: In this article, a view based on the relationship between the place brand and place identity is proposed, which considers identity a constant dialogue between the internal and the external, and proposes a more dynamic view of place identity.
Journal ArticleDOI
My city – my brand: the different roles of residents in place branding
TL;DR: In this paper, the authors examine the different roles that residents play in the formation and communication of place brands and explore the implications for place brand management, concluding that residents are integral part of the place brand through their characteristics and behavior, and as ambassadors for their place brand who grant credibility to any communicated message.
Journal ArticleDOI
From “necessary evil” to necessity: stakeholders' involvement in place branding
TL;DR: In this paper, the authors focus on the role of stakeholders in the creation, development and ultimately ownership of place brands, and highlight a turn towards stakeholder-oriented place branding in recent literature.
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Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
TL;DR: This article propose a rethinking of place brands based on two pillars: first they incorporate more geographical understanding into place branding and, second, they outline a process that allows place elements and place-based associations to combine and form the place brand.
Journal ArticleDOI
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries:
Vanitha Swaminathan,Alina Sorescu,Jan-Benedict E.M. Steenkamp,Thomas C. O'Guinn,Bernd H. Schmitt +4 more
TL;DR: In a hyperconnected world, requiring a reassessment of branding research from the perspectives of firms, consumers, and society, brands are shifting away from s... as mentioned in this paper The authors of this paper
References
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Journal ArticleDOI
The production of space
TL;DR: In this paper, the authors present a plan of the present work, from absolute space to abstract space, from the Contradictions of Space to Differential Space, and from Contradictory Space to Social Space.
Image of the city
Abstract: What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion -- imageability -- and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Book
The Image of the City
TL;DR: In this article, Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion -imageability -and shows its potential value as a guide for the building and rebuilding of cities.
Journal ArticleDOI
From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism
TL;DR: In recent years, urban governance has become increasingly preoccupied with the exploration of new ways in which to foster and encourage local development and employment growth as mentioned in this paper, and urban entrepreneurship has become a hot topic.
Journal ArticleDOI
Marketing the competitive destination of the future
TL;DR: In this article, the authors synthesize several models for strategic marketing and management of destinations and provide an overview of several techniques widely used and illustrates examples from around the world. But they do not consider the sustainability of local resources.
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