Construal-Level Theory of Psychological Distance
Yaacov Trope,Nira Liberman +1 more
TLDR
Supporting this analysis, research shows that the various distances are cognitively related to each other, that theySimilarly influence and are influenced by level of mental construal, and that they similarly affect prediction, preference, and action.Abstract:
People are capable of thinking about the future, the past, remote locations, another person's perspective, and counterfactual alternatives. Without denying the uniqueness of each process, it is proposed that they constitute different forms of traversing psychological distance. Psychological distance is egocentric: Its reference point is the self in the here and now, and the different ways in which an object might be removed from that point-in time, in space, in social distance, and in hypotheticality-constitute different distance dimensions. Transcending the self in the here and now entails mental construal, and the farther removed an object is from direct experience, the higher (more abstract) the level of construal of that object. Supporting this analysis, research shows (a) that the various distances are cognitively related to each other, (b) that they similarly influence and are influenced by level of mental construal, and (c) that they similarly affect prediction, preference, and action.read more
Citations
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TL;DR: In this paper, the notion of a collective unconscious was introduced as a theory of remembering in social psychology, and a study of remembering as a study in Social Psychology was carried out.
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Memory, navigation and theta rhythm in the hippocampal-entorhinal system
György Buzsáki,Edvard I. Moser +1 more
TL;DR: It is proposed that mechanisms of memory and planning have evolved from mechanisms of navigation in the physical world and hypothesize that the neuronal algorithms underlying navigation in real and mental space are fundamentally the same.
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Risk perceptions of COVID-19 around the world
Sarah Dryhurst,Claudia R. Schneider,John R. Kerr,Alexandra L. J. Freeman,Gabriel Recchia,Anne Marthe van der Bles,David Spiegelhalter,Sander van der Linden +7 more
TL;DR: It is found that although levels of concern are relatively high, they are highest in the UK compared to all other sampled countries, and risk perception correlated significantly with reported adoption of preventative health behaviors in all ten countries.
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An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
TL;DR: Sensory marketing as discussed by the authors is defined as marketing that engages the consumers' senses and affects their perception, judgment and behavior, which can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality).
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