Corporate social responsibility and loyalty: Intervening influence of customer satisfaction and trust
TLDR
In this paper, the authors investigated the relationship between value relevance and ethical standards as determinants of commitment to corporate social responsibility (CSR) activities and customer loyalty with the intervening effect of customer satisfaction, corporate reputation, and trust.Abstract:
This study investigated the relationship between value relevance and ethical standards as determinants of commitment to corporate social responsibility (CSR) activities and customer loyalty with the intervening effect of customer satisfaction, corporate reputation, and trust. Multidimensional questionnaires were designed and the structural equation modeling was applied to investigate relationships. Our results provided a general picture of the theoretical process by which the sequential relationship between value relevance, ethical standards, commitment, trust, satisfaction, reputation, and loyalty. The commitment to CSR is positively influencing customer loyalty and customer satisfaction, trust, and corporate reputation also intervened in their relationships. This study is theoretical contributing as identified customer satisfaction, trust, and corporate reputation as intervening factors, while from the practical point of view, customer trust is important because it is considered as justification...read more
Citations
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Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
TL;DR: A quantitative meta-analysis of 80 unique effect sizes reported in 60 articles (n = 27,805) was conducted to determine effect sizes of the relationship between CSR and the aspects of RQ of the customer as discussed by the authors.
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Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
TL;DR: In this article, the role of mediating variables such as brand trust (BT) and brand loyalty (BL) in the context of an emerging market has been evaluated for small and medium-size enterprises' performance.
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Corporate Social Responsibility Among Travel and Tour Operators in Nepal
TL;DR: In this article, the authors formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among travel and tour operators in Nepal.
Journal ArticleDOI
Link between Industry 4.0 and green supply chain management: Evidence from the automotive industry
TL;DR: In this article , an integrated, two-stage approach combining interpretive structural modelling and structural equation modelling is proposed to establish the link between Industry 4.0 and green supply chain management (GSCM) practices.
Journal ArticleDOI
The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C
TL;DR: In this paper, the current business environment in a developing country is competitive, which requires a firm's engagement in CSR to remain competitive, and therefore, it is necessary for a firm to remain relevant in the CSR field.
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