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Journal ArticleDOI

Corporate social responsibility organizational identification and motivation

Michal Mozes, +2 more
- 07 Jun 2011 - 
- Vol. 7, Iss: 2, pp 310-325
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TLDR
In this article, the authors explore the impact of corporate social responsibility engagement on employee motivation, job satisfaction and organizational identification as well as employee citizenship in voluntary community activities, and find significant differences between APs and non-APs on organizational identification and motivation.
Abstract
Purpose – The purpose of this paper is to explore the impact of corporate social responsibility (CSR) engagement on employee motivation, job satisfaction and organizational identification as well as employee citizenship in voluntary community activities.Design/methodology/approach – Employees (n=224) of a major airline carrier participated in the study based on a 54‐item questionnaire, containing four different sets of items related to volunteering, motivation, job satisfaction and organizational identification. The employee sample consisted of two sub‐samples drawn randomly from the company pool of employees, differentiating between active participants in the company's CSR programs (APs) and non participants (NAPs).Findings – Significant differences were found between APs and NAPs on organizational identification and motivation, but not for job satisfaction. In addition, positive significant correlations between organizational identification, volunteering, job satisfaction, and motivation were obtained. ...

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Corporate citizenship as a marketing instrument: concepts, evidence and research directions

Abstract: Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.
Journal ArticleDOI

Employees’ Perceptions of Green HRM and Non-Green Employee Work Outcomes The Social Identity and Stakeholder Perspectives

TL;DR: Green human resource management (green HRM) refers to a set of HRM practices that organizations adopt to improve employee workplace green performance as mentioned in this paper. But, the effect of perceived green HRM on emp...
Journal ArticleDOI

The effects of corporate social responsibility (CSR) on employee well-being in the hospitality industry

TL;DR: This paper examined hotel industry employees' perceptions of corporate social responsibility (CSR) and the influence of these perceptions on their quality of working life (QWL), job satisfaction and overall quality of life.
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