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Journal ArticleDOI

CouchSurfing: Belonging and trust in a globally cooperative online social network

Devan Rosen, +2 more
- 08 Mar 2011 - 
- Vol. 13, Iss: 6, pp 981-998
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TLDR
Engagement activities in an online resource exchange community exploring elements such as sense of belonging, connectedness, and trust confirmed that members who have not met face-to-face with other members have a lower sense of belonged to the community than those who have.
Abstract
The current study investigates engagement activities in an online resource exchange community exploring elements such as sense of belonging, connectedness, and trust. CouchSurfing.com is an online cultural exchange community in which members from around the globe coordinate travel accommodations and organize gatherings with fellow members via a social media platform. Findings confirmed that members who have not met face-to-face with other members have a lower sense of belonging to the community than those who have. Increased attendance to gatherings was positively related to sense of belonging to the community, and hosting had a positive relationship with trust in the community. Additionally, CouchSurfers reported that they preferred to be contacted through personal e-mails rather then group e-mails, while those who reported an increased participation in gatherings found group e-mails to be useful.

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The sharing economy: Why people participate in collaborative consumption

TL;DR: Information and communications technologies ICTs have enabled the rise of so-called "Collaborative Consumption" CC: the peer-to-peer-based activity of obtaining, giving, or sharing the access to go...
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The sharing economy: Why people participate in collaborative consumption

TL;DR: The results show that participation in CC is motivated by many factors such as its sustainability, enjoyment of the activity as well as economic gains, and suggest that in CC an attitude‐behavior gap might exist; people perceive the activity positively and say good things about it, but this good attitude does not necessary translate into action.
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Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector.

TL;DR: In this paper, the authors explore the emergence of Airbnb, a company whose website permits ordinary people to rent out their residences as tourist accommodation, and examine its rise through the lens of disruptive innovation theory, which describes how products that lack in traditionally favored attributes but offer alternative benefits can, over time, transform a market and capture mainstream consumers.
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Marketing in the Sharing Economy

TL;DR: The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline as discussed by the authors, however, the sharing...
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