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Journal ArticleDOI

Customer satisfaction, customer retention, and market share

Roland T. Rust, +1 more
- 01 Jun 1993 - 
- Vol. 69, Iss: 2, pp 193-215
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TLDR
In this article, a mathematical framework for assessing the value of customer satisfaction is proposed, which enables managers to determine which customer satisfaction elements have the greatest impact, and how much money should be spent to improve particular satisfaction elements.
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This article is published in Journal of Retailing.The article was published on 1993-06-01. It has received 2261 citations till now. The article focuses on the topics: Customer retention & Customer delight.

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Journal ArticleDOI

The behavioral consequences of service quality

TL;DR: In this article, the authors show that service quality relates to retention of customers at the aggregate level, as other research has indicated, and evidence of its impact on customers' behavioral responses should be detectable.
Posted Content

Out of the Crisis

TL;DR: Deming's theory of management based on the 14 Points for Management is described in Out of the Crisis, originally published in 1982 as mentioned in this paper, where he explains the principles of management transformation and how to apply them.
Journal ArticleDOI

Customer satisfaction, market share, and profitability: Findings from Sweden.

TL;DR: In this paper, the authors question the economic benefits of improving customer satisfaction and question whether there are economic benefits to improving quality and customer satisfaction, and they also question the link between quality and satisfaction.
Journal ArticleDOI

Customer switching behavior in service industries: An exploratory study

TL;DR: In this paper, customer switching behavior damages market share and profitability of service firms yet has remained virtually unexplored in the marketing literature, and the author reports results of a critical incid...
Journal ArticleDOI

Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality

TL;DR: In this paper, the authors integrate customer satisfaction and commitment as relationship quality dimensions that partially mediate the relationship between three relational benefits (confidence benefits, social benefits, and special treatment benefits) and the two outcome variables.
References
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Journal Article

SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.

TL;DR: In this paper, the authors describe the development of a 22-item instrument (called SERVQUAL) for assessing customer perceptions of service quality in service and retailing organizations, and the procedures used in constructing and refining a multiple-item scale to measure the construct are described.
Journal ArticleDOI

A Conceptual Model of Service Quality and Its Implications for Future Research

TL;DR: The attainment of quality in products and services has become a pivotal concern of the 1980s as discussed by the authors, while quality in tangible goods has been described and measured by marketers, quality in services is la...
Journal ArticleDOI

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

TL;DR: In this paper, a model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation, in turn, is believed to influence attitude change and purchase i...
Posted Content

Out of the Crisis

TL;DR: Deming's theory of management based on the 14 Points for Management is described in Out of the Crisis, originally published in 1982 as mentioned in this paper, where he explains the principles of management transformation and how to apply them.
Book

Out of the Crisis

TL;DR: Deming's theory of management based on the 14 Points for Management as discussed by the authors was used in the Out of the Crisis, originally published in 1982, to explain the principles of management transformation and how to apply them.
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