Journal ArticleDOI
Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment
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TLDR
Several forms of alcohol advertising predict adolescent drinking; which sources dominate depends on the child's prior experience with alcohol, and children should help children counter alcohol advertising from multiple sources and limit exposure to these sources.Abstract:
Aims To examine the relationship between exposure to different forms of alcohol advertising and subsequent drinking among US adolescents and assess whether exposure to an alcohol and drug prevention program mitigates any such relationship.
Design Regression models with multiple control variables examined the relationship between exposure to alcohol advertising in grade 8 and grade 9 drinking for two groups of South Dakotan adolescents: (1) seventh-grade non-drinkers (n = 1206) and (2) seventh-grade drinkers (n = 1905). Interactions between the intervention program and the significant advertising predictors were tested.
Setting Forty-one middle schools in South Dakota, USA.
Participants A total of 3111 seventh-graders followed through grade 9.
Measurements Advertising variables were constructed for four types of alcohol advertising—television, in-store displays, magazines and concession stands. Other predictors tested included measures tapping social influences, social bonds, problem behavior, alcohol beliefs, television exposure and demographics.
Findings For seventh-grade non-drinkers, exposure to in-store beer displays predicted drinking onset by grade 9; for seventh-grade drinkers, exposure to magazines with alcohol advertisements and to beer concession stands at sports or music events predicted frequency of grade 9 drinking. Although exposure to television beer advertising had a significant bivariate relationship with alcohol use for grade 7 non-drinkers, it was not a significant predictor of drinking for either group in multivariate analyses. Participation in the prevention program, ALERT Plus, reduced future drinking for both groups and counteracted the effect of in-store beer displays.
Conclusions Several forms of alcohol advertising predict adolescent drinking; which sources dominate depends on the child's prior experience with alcohol. Alcohol prevention programs and policies should help children counter alcohol advertising from multiple sources and limit exposure to these sources.read more
Citations
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Journal ArticleDOI
Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies
TL;DR: It is concluded that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.
Journal ArticleDOI
The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies.
Lesley Smith,David R. Foxcroft +1 more
TL;DR: Data from prospective cohort studies suggest there is an association between exposure to alcohol advertising or promotional activity and subsequent alcohol consumption in young people.
Journal ArticleDOI
Effects of alcohol advertising exposure on drinking among youth.
Leslie B. Snyder,Frances Fleming Milici,Michael D. Slater,Michael D. Slater,Helen Sun,Yuliya Strizhakova,Yuliya Strizhakova +6 more
TL;DR: Alcohol advertising contributes to increased drinking among youth, and youth in markets with more alcohol advertisements showed increases in drinking levels into their late 20s, but drinking plateaued in the early 20s for youth in Markets with fewer advertisements.
Journal ArticleDOI
Transitions into underage and problem drinking: Developmental processes and mechanisms between 10 and 15 years of age
Michael Windle,Linda P. Spear,Andrew J. Fuligni,Adrian Angold,Jane D. Brown,Daniel S. Pine,Greg T. Smith,Jay N. Giedd,Ronald E. Dahl +8 more
TL;DR: The timing of and variations in developmental changes are related to individual differences in alcohol use and this integrated developmental perspective is proposed to serve as the foundation for subsequent efforts to prevent and to treat the causes, problems, and consequences of alcohol consumption.
Book
Alcohol in the European Union: Consumption, Harm and Policy Approaches
TL;DR: This report presents the latest literature overview of effective alcohol policies, and includes data from the European Union, Norway and Switzerland in the areas of alcohol consumption, harm and policy approaches.
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