Journal ArticleDOI
Enterprise agility and the enabling role of information technology
TLDR
The concept of enterprise agility is defined and deconstruct, the underlying capabilities that support enterprise agility are explored, the enabling role of information technology (IT) and digital options are explained, and a method for measuring enterprise Agility is proposed.Abstract:
In turbulent environments, enterprise agility, that is, the ability of firms to sense environmental change and respond readily, is an important determinant of firm success. We define and deconstruct enterprise agility, delineate enterprise agility from similar concepts in the business research literature, explore the underlying capabilities that support enterprise agility, explicate the enabling role of information technology (IT) and digital options, and propose a method for measuring enterprise agility. The concepts in this paper are offered as foundational building blocks for the overall research program on enterprise agility and the enabling role of IT.read more
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References
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Absorptive capacity: a new perspective on learning and innovation
TL;DR: In this paper, the authors argue that the ability of a firm to recognize the value of new, external information, assimilate it, and apply it to commercial ends is critical to its innovative capabilities.
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The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
Journal ArticleDOI
Absorptive Capacity: A Review, Reconceptualization, and Extension
Shaker A. Zahra,Gerard George +1 more
TL;DR: In this paper, the authors identify key dimensions of absorptive capacity and offer a reconceptualization of this construct, and distinguish between a firm's potential and realized capacity, and then advance a model outlining the conditions when the firm's realized capacities can differentially influence the creation and sustenance of its competitive advantage.
Journal ArticleDOI
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TL;DR: The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept as mentioned in this paper, and the authors synthesize extant knowledge on the subject and pro-pose a knowledge-based approach.