Journal ArticleDOI
Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival:
Sajal Kabiraj,Amitabh Upadhya,Anu Vij +2 more
- Vol. 9, Iss: 3, pp 352-369
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TLDR
Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination as mentioned in this paper, with China being the third largest wine-c...Abstract:
Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination. China being the third largest wine-c...read more
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From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival
Journal ArticleDOI
Event Revisit Intention in The Context of COVID-19 Risks
Soyoung Bo,Tony J. Kim +1 more
TL;DR: In this paper , the authors examined the likelihood of return for customers who have prior event (state fair) experience and found that trust in events is a strong predictor of event revisit intention, while perceived risk mediates the relationship between trust and revisit intention.
Journal ArticleDOI
Demand segmentation and sociodemographic aspects of food festivals: A study in Bahrain
Mauricio Carvache-Franco,Tahani Ali Hassan,Orly Carvache-Franco,Wilmer Carvache-Franco,Olga Cristina Santos Martín-Moreno +4 more
TL;DR: In this paper , the authors analyzed the demand for the Bahrain Food Festival and found five motivational dimensions: local food, art, entertainment, socialization, and escape and novelty, and two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants.
References
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Journal ArticleDOI
Consumption dynamics and demographics of Canadian wine consumers: retailing insights from the tasting room channel.
TL;DR: In this paper, the authors study the socio-demographics and consumption dynamics of wine consumers using the retailing platform of the winery tasting room with them as visitors to it in a wine region environment.
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Consumption Dynamics and Demographics of Canadian Wine Consumers: Retailing Insights from the Tasting Room Channel
TL;DR: In this article, the authors study the socio-demographics and consumption dynamics of wine consumers using the retailing platform of the winery tasting room with them as visitors to it in a wine region environment.
Journal ArticleDOI
The Relationships Among Quality, Satisfaction, and Future Intention for First-Time and Repeat Visitors in a Festival Setting
Joohyun Lee,Cheryl Beeler +1 more
Journal ArticleDOI
The Development of Wine Tourism in Hungary
TL;DR: In this article, the authors examined the development of wine tourism in Hungary, with a specific interest in the recent developments, and concluded that the next step in promoting and developing wine tourism must go beyond the initial marketing efforts and that appropriate market research and development policies are needed for the long-term development of a successful wine tourism industry in Hungary.
Journal ArticleDOI
The Festival in My Hometown: The Relationships Among Performance Quality, Satisfaction, and Behavioral Intentions
TL;DR: In this article, the authors investigate the motivations that drive people to attend the Tenth Month Merit-Making Festival (TMMF) in Nakhon Si Thammarat, a province in southern Thailand, what they thought of products and services provided at the festival, what their level of satisfaction was, and whether or not they would recommend the festival to others or attend it again in the future.