Journal ArticleDOI
Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival:
Sajal Kabiraj,Amitabh Upadhya,Anu Vij +2 more
- Vol. 9, Iss: 3, pp 352-369
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TLDR
Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination as mentioned in this paper, with China being the third largest wine-c...Abstract:
Wine-related festivals and events have emerged as a unique tourism product bringing not only economic value but also enhancing the brand image of a destination. China being the third largest wine-c...read more
Citations
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From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival
Journal ArticleDOI
Event Revisit Intention in The Context of COVID-19 Risks
Soyoung Bo,Tony J. Kim +1 more
TL;DR: In this paper , the authors examined the likelihood of return for customers who have prior event (state fair) experience and found that trust in events is a strong predictor of event revisit intention, while perceived risk mediates the relationship between trust and revisit intention.
Journal ArticleDOI
Demand segmentation and sociodemographic aspects of food festivals: A study in Bahrain
Mauricio Carvache-Franco,Tahani Ali Hassan,Orly Carvache-Franco,Wilmer Carvache-Franco,Olga Cristina Santos Martín-Moreno +4 more
TL;DR: In this paper , the authors analyzed the demand for the Bahrain Food Festival and found five motivational dimensions: local food, art, entertainment, socialization, and escape and novelty, and two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants.
References
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Journal ArticleDOI
Terroir wine festival visitors: uncorking the origin of behavioural intentions
Martinette Kruger,Armand Viljoen +1 more
TL;DR: Wine festivals and events not only attract visitors, but also play a vital role in creating exposure to regional wines and wineries, increasing regional wine sales and stimulat... as mentioned in this paper.
Journal ArticleDOI
Segmentation of China’s online wine market based on the wine-related lifestyle
Wang Yabin,Jiagui Li +1 more
TL;DR: Wang et al. as mentioned in this paper explored China's online wine market segmentation on the basis of the wine-related lifestyle (WRL), and identified five distinct segments within the wine market and designated them as wine official consumption type enthusiastic fancier; enjoyment consumption; fashionable consumption; and new, young wine drinkers.
Journal ArticleDOI
Self-monitoring as a key to the tourist: potential scenarios and some propositions.
Babu P. George,Nandakumar Mekoth +1 more
TL;DR: In this article, the authors employ self-monitoring to understand tourist disposition and behavior, and they argue that selfmonitoring can provide valuable insights into our understanding of the tourist.
Journal ArticleDOI
Selection of Tourism Destination as a Representation of Human Values
TL;DR: In this article, the authors developed a model for understanding consumer selection of different tourism destinations which could be used by the tourism practitioners and governments in preparing strategies for promoting a specific set of destinations to the right market.