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From Global to Metanational: How Companies Win in the Knowledge Economy
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From Global to Metanational describes the next level of how companies must compete in the global arena and shows how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.Abstract:
From the Publisher:
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .
This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.
The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:
* Prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world
* Leveraging knowledge imprisoned in a multinational's local subsidiaries
* Mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value
Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game-and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.
Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
"From Global to Metanational brings fresh insights to the management of multinational enterprise in today's knowledge-intensive economy. Moving beyond the traditional view of promoting international expansion to win market access, this thoughtful yet practical book describes the next level of how companies must compete in the global arena. Written by three of the world's leading thinkers in the field of international management, this book will change the thinking of executives and scholars alike."
Christopher Bartlett, Daewoo Professor of Business Management and Chair of the Program for Global Leadership, Harvard Business School Author Biography: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]read more
Citations
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Journal ArticleDOI
Do subsidiaries of foreign MNEs invest more in R&D than domestic firms?
TL;DR: In this article, the authors support the notion that the transfer of technology and knowledge from other parts of the MNE acts as a substitute for the purchase of external R&D.
Journal ArticleDOI
Knowledge translation through expatriates in international knowledge transfer
Soon-Gwon Choi,Jan Johanson +1 more
TL;DR: In this article, the impact of expatriates in knowledge translation from MNE HQ to foreign subsidiaries is examined through an empirical analysis, and it is shown that expatriation experience and relationship development capability has significant positive effects on the international knowledge translation process.
Journal ArticleDOI
Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space
Mehdi Boussebaa,Glenn Morgan +1 more
TL;DR: In this article, the authors discuss the context and power-sensitive approach to the study of multinationals that has emerged in the last decade, argues for the need to supplement it by a clearer focus on the wider geopolitical context in which multinationals operate and outlines the implications for the development of IB research in this area.
Journal ArticleDOI
Firm-specific advantages, inward FDI origins, and performance of multinational enterprises
In Hyeock Lee,Alan M. Rugman +1 more
TL;DR: In this article, the authors examined the impact that firms' firm-specific advantages (FSAs) have on performance as and when they receive inward direct investment from foreign countries, and found that both types of FSAs affect diverse MNE performance in a non-linear U-shaped fashion.
Journal ArticleDOI
The bi-cultural option for global talent management: The Japanese/Brazilian Nikkeijin example
Masayuki Furusawa,Chris Brewster +1 more
TL;DR: In this article, the authors report on an important subgroup of international boundary-spanners -immigrants and second or third generation migrants from the MNC's home country living in the subsidiary host country.
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