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From Global to Metanational: How Companies Win in the Knowledge Economy
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From Global to Metanational describes the next level of how companies must compete in the global arena and shows how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.Abstract:
From the Publisher:
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .
This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.
The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:
* Prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world
* Leveraging knowledge imprisoned in a multinational's local subsidiaries
* Mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value
Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game-and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.
Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
"From Global to Metanational brings fresh insights to the management of multinational enterprise in today's knowledge-intensive economy. Moving beyond the traditional view of promoting international expansion to win market access, this thoughtful yet practical book describes the next level of how companies must compete in the global arena. Written by three of the world's leading thinkers in the field of international management, this book will change the thinking of executives and scholars alike."
Christopher Bartlett, Daewoo Professor of Business Management and Chair of the Program for Global Leadership, Harvard Business School Author Biography: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]read more
Citations
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Journal ArticleDOI
Is international business good for companies? The evolutionary or multi-stage theory of internationalization vs. the transaction cost perspective
Abstract: and Key Results
This paper’s objective is to articulate, more precisely than has occurred in the past, the principal theory rationales underlying the Multinationality/Performance (M/P) link, by examining each claim for the negative or positive benefits of internationalization, from the lens of the theory of the firm and the multinational enterprise. A concurrent objective of this paper is to respond to critiques of M/P theory and discuss methodology and operationalization problems in empirical testing.
While international expansion of a firm will not necessarily always improve performance (during the initial international expansion stage, or in cases where a firm may have over-internationalized), for the most part, over the considerable middle range of expansion, net positive benefits accrue from internationalization. Underlying theory rationales are detailed in the paper.
The results of over one hundred empirical studies over the past 30 years appear, on superficial examination, to be contradictory, but can be reconciled by the recently proposed 3-stage or S-shaped general theory.
Journal ArticleDOI
Third-World Copycats to Emerging Multinationals: Institutional Changes and Organizational Transformation in the Indian Pharmaceutical Industry
TL;DR: Using longitudinal data on 206 Indian pharmaceutical firms from 1995--2004, it is found that firms' access to international technological and financial resources enables product market internationalization, and predictions that the association between international resources and markets is conditioned by time and business group affiliation are theorized and found support.
Journal ArticleDOI
Risk management in the internationalization process of the firm: A note on the Uppsala model
TL;DR: The authors analytically and graphically examines the Uppsala model's risk formula (Johanson & Vahlne, 1977) in its two variables: commitment and uncertainty.
Journal ArticleDOI
Territorial Knowledge Dynamics: From the Proximity Paradigm to Multi-location Milieus
TL;DR: In this paper, the authors address the issue of updating a research agenda about territorial innovation models (TIMs) such as innovative milieus, industrial districts, regional innovation systems, etc.
Journal ArticleDOI
The Location Choice of Foreign Direct Investments: Empirical Evidence and Methodological Challenges
Bo Bernhard Nielsen,Bo Bernhard Nielsen,Christian Geisler Asmussen,Cecilie Dohlmann Weatherall +3 more
TL;DR: The authors reviewed and evaluated 153 quantitative studies on FDI location choice over four decades from 1976 to 2015 across multiple disciplines, including international business, management, economics, urban and regional studies, and economic geography.
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