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From Global to Metanational: How Companies Win in the Knowledge Economy
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From Global to Metanational describes the next level of how companies must compete in the global arena and shows how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.Abstract:
From the Publisher:
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .
This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.
The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:
* Prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world
* Leveraging knowledge imprisoned in a multinational's local subsidiaries
* Mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value
Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game-and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.
Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
"From Global to Metanational brings fresh insights to the management of multinational enterprise in today's knowledge-intensive economy. Moving beyond the traditional view of promoting international expansion to win market access, this thoughtful yet practical book describes the next level of how companies must compete in the global arena. Written by three of the world's leading thinkers in the field of international management, this book will change the thinking of executives and scholars alike."
Christopher Bartlett, Daewoo Professor of Business Management and Chair of the Program for Global Leadership, Harvard Business School Author Biography: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]read more
Citations
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Journal ArticleDOI
The sources of management innovation: When firms introduce new management practices
Michael J. Mol,Julian Birkinshaw +1 more
TL;DR: In this paper, the authors show that management innovation is a consequence of a firm's internal context and of the external search for new knowledge, and demonstrate a trade-off between context and search, in that there is a negative effect on management innovation associated with their joint occurrence.
Journal ArticleDOI
Weight Versus Voice: How Foreign Subsidiaries Gain Attention From Corporate Headquarters
Cyril Bouquet,Julian Birkinshaw +1 more
TL;DR: In this article, the authors investigated how foreign subsidiaries gain attention from corporate headquarters using detailed questionnaire and archival data on 283 subsidiaries of multinational enterprises, and found that foreign subsidiaries gained more attention from the corporate headquarters than their domestic counterparts.
Journal ArticleDOI
Institutions and the OLI paradigm of the multinational enterprise
TL;DR: In this article, the authors introduce a theoretical framework that draws substantially on the work of Douglass North, and examine how an institutional dimension can be incorporated into the three components of the OLI paradigm.
Journal ArticleDOI
Do international acquisitions by emerging-economy firms create shareholder value? The case of Indian firms
TL;DR: In this article, the authors argue that international acquisitions facilitate internalization of tangible and intangible resources that are both difficult to trade through market transactions and take time to develop internally, thus constituting an important strategic lever of value creation for emerging economy firms.
Journal ArticleDOI
The role of internationalization in explaining innovation performance
TL;DR: In this paper, the authors suggest that firms need to have a sufficient degree of internationalization to capture successfully the fruits of innovation, i.e., be active in many markets, to capture the benefits of innovation.
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