Journal ArticleDOI
Impact of employer branding on organization’s performance
TLDR
In this paper, the authors explored the employer brand by employing branding that examines the interrelation between the elements and the branding process's outcomes and found that organizations with an advanced employer branding strategy have greater productivity than those organizations who lack or have partially developed strategy.Abstract:
An increasing number of organizations embark on employer branding although this practice is not theoretically supported. Our study explores the employer brand by employing branding that examines the interrelation between the elements and the branding process’ outcomes. Our study is based on the employer branding model having two major components: the employer brand (with interrelated internal and external images) and the efficiency outcomes originating from the application of the employer branding process. Our study combines quantitative and qualitative research methods. The data were obtained from the companies operating in the western province of Sri Lanka. Our findings reveal that organizations with an advanced employer branding strategy have greater productivity than those organizations who lack or have partially developed strategy. Our study compares organizations with different levels of implementation of the employer branding strategy. Special attention is paid to organizational communicati...read more
Citations
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Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
Journal Article
Rules of attraction.
TL;DR: The rules of attraction that will be your best choice for better reading book and how to take the book as a source to make better concept are shown.
Journal ArticleDOI
Performance Measurment and Lead-Time Reduction in EPC Project-Based Organizations: A Mathematical Modeling Approach
Matina Ghasemi,Mazyar Ghadiri Nejad,Naif Alsaadi,Mu’tasim Abdel-Jaber,Mohd Shukri Ab Yajid,Md. Mamun Habib +5 more
TL;DR: In this paper , a survey of experts and managers who are involved in EPC project-based organizations, and the obtained data is used to test the relationship between organizational issues, firm resources, used methods and techniques, and performance measuring tools.
Journal ArticleDOI
Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention
TL;DR: In this paper, the authors explored the relationship between the employer branding (EB) dimension of corporate social responsibility (CSR) and employee retention (ER) while testing for organizational identification (OI) as a mediator, within a single framework.
Journal ArticleDOI
Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction:
TL;DR: In this article, the mediating impact of job satisfaction in the relationship between internal branding and organisational citizenship was examined, considering social exchange theory, and the authors aimed to examine the mediation impact on job satisfaction.
References
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Journal ArticleDOI
Corporate Social Performance And Organizational Attractiveness To Prospective Employees
TL;DR: In this paper, the authors hypothesized that firms' corporate social performance is related positively to their reputations and to their attractiveness as employers, and showed that independent ratings of CSP are related to firms' reputations, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants.
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Conceptualizing and researching employer branding
Kristin Backhaus,Surinder Tikoo +1 more
TL;DR: In this article, the authors present a framework to initiate the scholarly study of employer branding, combining a resource-based view with brand equity theory, a framework is used to develop testable propositions.
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Classifying Managerial Responses to Multiple Organizational Identities
TL;DR: In this article, the authors examine the phenomenon of multiple organizational identities and suggest that they can be managed in organizations by changing the number of (identity plurality) or relationships among the identities.
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The employer brand
Tim Ambler,Simon Barrow +1 more
TL;DR: In this article, the authors test the application of brand management techniques to human resource management (HR) and find that bringing functionally separate roles closer together would bring mutual benefit and lead to comparable performance measures, eg, trust and commitment.
Journal ArticleDOI
Evidence toward an expanded model of organizational identification
TL;DR: In this article, a survey results from 330 employed adults support the discriminability of the four dimensions of the expanded model: identification, disidentification, ambivalent identification, and neutral identification.