Journal ArticleDOI
Individualistic orientation and consumer susceptibility to interpersonal influence
TLDR
This paper found that French Canadians are significantly more susceptible to normative influence than English Canadia, and that susceptibility to interpersonal influence also varies systematically across cultures with varying degrees of individualism and collectivism.Abstract:
Purpose – Interpersonal influences play a major role in shaping consumer choice decisions. This is particularly evident in the case of services, where intangibility and variability add to the decision difficulty. While all consumers are susceptible to interpersonal influence, people differ in the extent of their susceptibility to interpersonal influence, with some individuals being chronically more susceptible to social influence than others. Seeks to speculate in this paper that, in addition to individual differences, susceptibility to interpersonal influence also varies systematically across cultures with varying degrees of individualism‐collectivism.Design/methodolog/approach – Hypothesis is tested by investigating and comparing the structure, properties, and mean levels of the susceptibility to interpersonal influence scale across samples of French and English Canadian consumers.Findings – It is found that: French Canadians are significantly more susceptible to normative influence than English Canadia...read more
Citations
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Journal ArticleDOI
Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China
Shu-Chuan Chu,Sejung Marina Choi +1 more
TL;DR: In this article, a cross-cultural study on electronic word-of-mouth (eWOM) in social networking sites (SNSs) is presented, where social relationship variables between the United States and China are examined as potential predictors of eWOM communication in the emerging online social channels.
Journal ArticleDOI
Comparing the importance of luxury value perceptions in cross-national contexts ☆
Paurav Shukla,Keyoor Purani +1 more
TL;DR: In this article, the authors provide empirical support to the much conceptualized but not-yet-tested framework of luxury value perceptions in cross-national context, using five distinct parameters.
Journal ArticleDOI
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison
TL;DR: In this article, the authors investigated and compared structure, properties and mean levels of susceptibility to interpersonal influences and highlighted the interfunctional interactions among British and Indian consumers, finding that normative interpersonal influences were significant across nations, but the role of informational interpersonal influences was significant only among Indian consumers.
Journal ArticleDOI
Cultural influences on consumer satisfaction with impulse and planned purchase decisions
TL;DR: This article examined factors thought to influence consumers' planned and impulse purchase decisions including subjective culture (individualist or collectivist consumers) and the presence of another person at the time of purchase.
Journal ArticleDOI
The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions
TL;DR: In this paper, the authors provide a conceptual as well as empirical investigation of customer-perceived value (CPV) as a formative construct and also offer an insight regarding the role of CPV in influencing, through satisfaction and loyalty, the behavioral intentions of word of mouth, repurchase intention and cross-buying.
References
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Book
Culture′s Consequences: International Differences in Work-Related Values
TL;DR: In his book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity as mentioned in this paper.
Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Structural Equations with Latent Variables
TL;DR: The General Model, Part I: Latent Variable and Measurement Models Combined, Part II: Extensions, Part III: Extensions and Part IV: Confirmatory Factor Analysis as discussed by the authors.
Journal ArticleDOI
Culture and the self: Implications for cognition, emotion, and motivation.
TL;DR: Theories of the self from both psychology and anthropology are integrated to define in detail the difference between a construal of self as independent and a construpal of the Self as interdependent as discussed by the authors, and these divergent construals should have specific consequences for cognition, emotion, and motivation.
Book
Structural Equation Modeling With Mplus: Basic Concepts, Applications, And Programming
TL;DR: Structural Equation Models: The Basics using the EQS Program and testing for Construct Validity: The Multitrait-Multimethod Model and Change Over Time: The Latent Growth Curve Model.
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