Insight Data of YouTube from a Partner's View
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TLDR
This paper for the first time analyze a large-scale YouTube dataset from a partner's view using Insight, a new analytics service of YouTube that offers inside statistics for partners about their content accesses and audience behaviours, and reveals the inherent relationship among the various metrics that affect the popularity of the videos.Abstract:
YouTube is arguably the most popular online videos sharing site nowadays To further augment its service with better revenue, it has started working with content owners (known as YouTube partners) whose copyrighted videos and channels have pulled massive audience By uploading high-quality premium videos, the partners have essentially changed the user-generated content feature of YouTube and further increased YouTube's popularity Understanding the latest YouTube access pattern is thus crucial to both YouTube and its partners, as well as to other providers of relevant services In this paper, we for the first time analyze a large-scale YouTube dataset from a partner's view We make effective use of Insight, a new analytics service of YouTube that offers inside statistics for partners about their content accesses and audience behaviours From the raw Insight data that are confined to simple scalars and charts, we reveal the inherent relationship among the various metrics that affect the popularity of the videos Our findings facilitate YouTube partners to adapt their content deployment and user engagement strategies, having great potentials for them to collaborate with YouTube to generate more views and subsequently increasing their revenuesread more
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