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Journal ArticleDOI

Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media

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TLDR
In this paper, the effects of traditional and social media strategies on the recipients' perceptions of reputation and reactions of secondary crisis communications were analyzed, and the results indicated that the medium matters more than the message.
About
This article is published in Public Relations Review.The article was published on 2011-03-01. It has received 641 citations till now. The article focuses on the topics: Crisis communication & Social media.

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Citations
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How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model

TL;DR: This paper explored how audiences seek information from social and traditional media, and what factors affect media use during crises using the social-mediated crisis communication (SMCC) model, an examination of crisis information and sources reveals that audiences use social media during crises for insider information and checking in with family/friends and use traditional media for educational purposes.
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Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster

TL;DR: In this article, the authors compared the effects of medium (Facebook vs. Twitter vs. online newspaper) and crisis type (intentional vs. victim) in an online experiment using the Fukushima Daiichi nuclear disaster as crisis scenario.
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Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review

TL;DR: A review of the literature concerning post-disaster and post-crisis recovery for tourist destinations is presented in this article, which identifies ways to improve the speed and effectiveness of response to disaster, the importance of relationship marketing with loyal customers and the need to quickly repair.
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Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms

TL;DR: In this article, the authors study the most effective means for companies to counter complaints expressed in negative electronic word of mouth (NWOM), and show that negative brand evaluations engendered by NWOM can be attenuated by webcare interventions dependent on type of strategy (proactive vs reactive) and platform used (consumer-generated vs. brand-generated blog).
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Examining the Role of Social Media in Effective Crisis Management: The Effects of Crisis Origin, Information Form, and Source on Publics’ Crisis Responses

TL;DR: The findings indicate the key role of crisis origin in affecting publics’ preferred information form and source influences how publics anticipate an organization should respond to a crisis and what crisis emotions they are likely to feel when exposed to crisis information.
References
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Book

Reputation: Realizing Value from the Corporate Image

TL;DR: The hidden value of a good reputation: going for the gold what's in a name? enlightened self-interest reputational capital the Midas touch shaping consistent images of pageants and horse races managing reputation as discussed by the authors.
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Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory.

TL;DR: In this article, a situational crisis communication theory (SCCT), which articulates the variables, assumptions, and relationships that should be considered in selecting crisis response strategies to protect an organization's reputation, is advanced.
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Choosing the Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies

TL;DR: The authors synthesize existing literature to create a list of crisis-response strategies and develop a set of guidelines for appropriate use of a given strategy, based upon Attribution Theory and use the crisis situation and the publics as the factors that help to determine when a crisis response strategy is appropriate.
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Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication

TL;DR: In this paper, the authors provide a partial test of a symbolic approach to crisis management, focusing on the match between crisis type and crisis response strategy, and the results of the experiment supported the basic assumptions of the approach.
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Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media.?

The paper found that the medium used for crisis communication (twitter, blogs, traditional media) had a significant impact on perceptions and reactions, suggesting that the medium is indeed the message.