Marketization, marketing and the production of international student migration
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This article is published in International Migration.The article was published on 2017-06-01 and is currently open access. It has received 53 citations till now. The article focuses on the topics: Marketization & Student migration.read more
Citations
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New directions in studying policies of international student mobility and migration
TL;DR: In this paper, the authors propose an analytical framework for studying policies of international student mobility that addresses four critical dimensions: discourses, contexts, agents and temporalities, and offer some key avenues for future research.
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Higher education mobilities: a cross-national European comparison
TL;DR: In this article, the authors draw on a dataset of 92 policy documents from six European nations to argue that, while some convergence is notable, particularly in relation to the ways in which student mobility is placed centre-stage within internationalisation strategies, key differences are also evident, with respect to: the scale of desired mobility; the characteristics of the imagined "mobile subject", the extent to which social justice concerns are brought into play; and the prioritisation given to outward mobility.
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UK policy discourses and international student mobility: the deterrence and subjectification of international students
TL;DR: In this article, a text-based analysis of British policy discourses and secondary analysis of published statistics is used to examine how problems and students are represented as social subjects. But policy targets were not met and growth has fallen since the 2010 tightening of migration policy, meaning the UK remains dependent on student demand from a few nations.
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International study in the global south: linking institutional, staff, student and knowledge mobilities
Ashley Gunter,Parvati Raghuram +1 more
TL;DR: In this article, a historical analysis of South African higher education alongside results from a quantitative survey of academic staff in three international branch campuses in South Africa is presented, pointing to the importance of regional education hubs in the global South and their role in South-South staff and student mobilities.
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A bibliometric review of research on international student mobilities in Asia with Scopus dataset between 1984 and 2019
Hiep-Hung Pham,Thi-Kieu-Trang Dong,Quan-Hoang Vuong,Dinh-Hai Luong,Tien-Trung Nguyen,Viet-Hung Dinh,Manh-Tung Ho +6 more
TL;DR: Using descriptive statistics as well as advanced bibliometric analyses, the review identified influential documents, topics, sources whose impact has been sustained for several decades and prominent authors and research groups whose publications are most cited.
References
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Brand Positioning Through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture
TL;DR: In this article, the authors examine the emergence of brand positioning strategies in advertising that parallel the growth of the global marketplace and propose a new construct, global consumer culture position, which is a new way to model the global consumer.
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Universities in a competitive global marketplace
Jane Hemsley-Brown,Izhar Oplatka +1 more
TL;DR: In this paper, the authors explore the nature of the marketing of higher education and universities in an international context and make recommendations for further research in this field, and find that potential benefits of applying marketing theories and concepts that have been effective in the business world are gradually being recognized by researchers in the higher education field.
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World class? An investigation of globalisation, difference and international student mobility
TL;DR: In this paper, the authors explore the motivations and meanings of international student mobility and argue that the search for world class education has taken on new significance, arguing that analysis of student mobility should not be confined to a framework that separates study abroad from the wider life-course aspirations of students.
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International students' decision‐making process
TL;DR: In this paper, a theoretical model that integrates the different groups of factors which influence the decision-making process of international students, analysing different dimensions of this process and explaining those factors which determine students' choice is presented.
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International marketing of British education: research on the students’ perception and the UK market penetration
Frances Ekwulugo,Arnaz Binsardi +1 more
TL;DR: In this article, the authors investigated international students' perception about the UK education and the UK performance in the world markets for international education and found that the UK achieved only a marginal growth with declining market penetration.
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