Journal ArticleDOI
Measurement of Husband-Wife Influence in Consumer Purchase Decisions
Reads0
Chats0
TLDR
In this paper, a multitrait-multimethod approach was used to answer these questions, and a self-reported measure of purchase influence was found to be the best measure of influence.Abstract:
Can wives accurately report who exerts influence in family decisions? What self-reported measure of purchase influence is best? A multitrait-multimethod approach is used to answer these questions a...read more
Citations
More filters
Journal ArticleDOI
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing
TL;DR: In this paper, the reliability and validity of measures of organizational characteristics used in previous marketing studies in the areas of strategic planning and distribution channels are examined, and the authors examine the reliability of these measures.
Journal ArticleDOI
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis:
TL;DR: In this article, a meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research, and three sets of independent variables (sampling characteristics, sampling characteristics, and sampling characteristics) are used.
Journal ArticleDOI
Decision Making within the Household
TL;DR: The authors reviewed existing research on household decision making in terms of three questions: (1) which family members are involved in economic decisions, (2) what is the nature of family decision processes, and (3) are decision outcomes affected by differences in family role structure and decision strategies.
Journal ArticleDOI
Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement
Mark E. Slama,Armen Tashchian +1 more
TL;DR: In this article, a Likert-type scale was developed to measure final consumers' involvement with the purchasing activity, and the scale was employed to test hypotheses concerning relationships between market cha...
Journal ArticleDOI
Perception of Marital Roles in Decision Processes
Harry L. Davis,Benny P. Rigaux +1 more
TL;DR: In this paper, the influence exerted by husbands and wives at different stages in the decision process was examined for 25 economic decisions in a convenience sample of Belgian households in which both spouses were questioned.
References
More filters
Book
Nonparametric statistics for the behavioral sciences
TL;DR: This is the revision of the classic text in the field, adding two new chapters and thoroughly updating all others as discussed by the authors, and the original structure is retained, and the book continues to serve as a combined text/reference.
Journal ArticleDOI
Convergent and discriminant validation by the multitrait-multimethod matrix.
TL;DR: This transmutability of the validation matrix argues for the comparisons within the heteromethod block as the most generally relevant validation data, and illustrates the potential interchangeability of trait and method components.
Journal ArticleDOI
Husbands and Wives: The Dynamics of Married Living
Journal ArticleDOI
Husband-wife interaction over revealed differences.
TL;DR: In this paper, the average empirical tendencies described constitute a base-line expectation for the detection of discrepancies or exceptions which will be useful in diagnostic and comparative analysis of particular groups, and the importance of the generalizations will be much increased as we are better able to identify and measure the effects of various kinds of conditions on them.