Journal ArticleDOI
Mobile banking adoption of the youth market: Perceptions and intentions
Ulun Akturan,Nuray Tezcan +1 more
TLDR
In this paper, the authors investigated consumers' mobile banking adoption through an integration of the technology acceptance model (TAM) with work on perceived benefits and perceived risks, and found that perceived usefulness, perceived social risk, perceived performance risk and perceived benefit directly affect attitudes towards mobile banking.Abstract:
Purpose – This study aims to investigate consumers' mobile banking adoption through an integration of the technology acceptance model (TAM) with work on perceived benefits and perceived risks.Design/methodology/approach – Data were collected from 435 university students who were non‐users but future prospects, and analyzed by structural equation modeling (SEM).Findings – It was found that perceived usefulness, perceived social risk, perceived performance risk and perceived benefit directly affect attitudes towards mobile banking, and that attitude is the major determinant of mobile banking adoption intention. In addition, no direct relationship between perceived usefulness and intention to use, perceived ease of use and attitude, financial risk, time risk, security/privacy risk and attitude was detected.Research limitations/implications – This study reflects the perceptions of non‐users and university students – potential future prospects – in an emerging country. The main theoretical contribution of this...read more
Citations
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Journal ArticleDOI
Mobile banking adoption: A literature review
TL;DR: The findings indicate that the m-banking adoption literature is fragmented, though it commonly relies on the technology acceptance model and its modifications, revealing that compatibility, perceived usefulness, and attitude are the most significant drivers of intentions to adopt m-Banking services in developed and developing countries.
Journal ArticleDOI
Mobile-banking adoption by Iranian bank clients
TL;DR: Adaptation with life style and trust were found to be the most significant antecedents explaining the adoption of mobile banking among Iranian clients.
Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context
Ji-Won Moon,Young-Gul Kim +1 more
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Journal ArticleDOI
Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy
TL;DR: A conceptual model that best explains the key factors influencing Jordanian customers ' intention to adopt mobile banking showed that behavioural intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk.
Journal ArticleDOI
What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
TL;DR: A research model that incorporates antecedents of mobile shopping loyalty in a hotel booking context revealed that convenience, compatibility, and perceived ease of use (PEOU) had a significant impact on the users loyalty intentions toward MHB technology.
References
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Perceived Usefulness, Perceived Ease of Use, and User
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
Journal ArticleDOI
Why do people use information technology?: a critical review of the technology acceptance model
TL;DR: It is concluded that TAM is a useful model, but has to be integrated into a broader one which would include variables related to both human and social change processes, and to the adoption of the innovation model.