Navigating from programme loyalty to company loyalty
TLDR
In this article, the authors investigate how customers navigate from program loyalty to company loyalty by uncovering three mediating processes: functional value of the brand, customer involvement with brand experience, and communication effectiveness for the brand.Citations
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Price-Induced Patterns Of Competition
TL;DR: In this paper, a price-tier model is proposed to operationalize the theory and to allow predictive testing, and the results are consistent with a bimodal preference distribution, with the regular price indifference point being located toward the lower-quality end of the preference distribution for the categories analyzed.
Journal ArticleDOI
The Impact of the Physical Attractiveness and Intellectual Competence on Loyalty
Abstract: This study aims to explore the factors determining consumer loyalty to real estate agents. Based on the past literature regarding the factors of loyalty, the study considers physical attractiveness and intellectual competence combined with a traditional loyalty model in proposing its conceptual framework. It then estimates the relevant parameters using a linear structural equation model (SEM). The subjects of the study consist of consumers in Kaohsiung City, Taiwan, aged at least 20 years old who have experience in engaging the services of real estate companies during housing transactions. A total of 300 questionnaires were distributed, with 268 valid ones being returned, for a valid return rate of 89.33%. According to the empirical results, physical attractiveness indirectly influences satisfaction through trust and intellectual competence, with satisfaction in turn affecting customer loyalty. The effect of physical attractiveness on satisfaction through trust is more significant than its effect on satisfaction through intellectual competence. These findings show that the relationship among physical attractiveness, intellectual competence, and trust plays an important role in determining satisfaction and loyalty. Past studies related to loyalty introduced various factors of loyalty; however, they rarely explored the effects of physical attractiveness and intellectual competence on loyalty. That is the difference between this study and past research.
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Evaluación de la calidad en el servicio: una aplicación práctica en un establecimiento de Café
Luis Enrique Ibarra-Morales,Laura Elena Woolfolk-Gallego,Bethania Irelia Meza-López,Edith Teresita Gelain-Rodríguez +3 more
TL;DR: In this article, a quantitative study of customer perception of the service quality provided by a coffeehouse chain located in Hermosillo, Sonora is presented, where a survey of 750 clients is required to determine that the validity and internal consistency tests of the scale were satisfactory, with a Cronbach's alpha at the level of 0.977.
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Loyalty program and communication effectiveness as drivers of store loyalty
TL;DR: In this paper, the direct effect of a loyalty program on program loyalty and store loyalty and the role of communication effectiveness as a mediating variable in moving customers from program loyalty to store loyalty in the context of micro, small and medium enterprises (MSMEs).
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Comparing the Impact of Brand Value on Corporate Profit in B2B and B2C Businesses: A Case Study
TL;DR: In this paper, the impact of brand value on corporate profit in two significant industries that operate in the Tehran Stock Exchange, i.e., petrochemical and banking industries which stand for B2B and B2C businesses respectively.
References
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Common method biases in behavioral research: a critical review of the literature and recommended remedies.
TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.
Book
Principles and Practice of Structural Equation Modeling
TL;DR: The book aims to provide the skills necessary to begin to use SEM in research and to interpret and critique the use of method by others.
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Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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