Journal ArticleDOI
On risk, convenience, and Internet shopping behavior
TLDR
This article attempts to determine why certain consumers are drawn to the Internet and why others are not, and why the perception of the risk associated with shopping on the Internet is low or is overshadowed by its relative convenience.Abstract:
The past century experienced a proliferation of retail formats in the marketplace. However, as a new century begins, these retail formats are being threatened by the emergence of a new kind of store, the online or Internet store. From being almost a novelty in 1995, online retailing sales were expected to reach $7 billion by 2000 [9]. In this increasngly timeconstrained world, Internet stores allow consumers to shop from the convenience of remote locations. Yet most of these Internet stores are losing money [6]. Why is such counterintuitive phenomena prevailing? The explanation may lie in the risks associated with Internet shopping. These risks may arise because consumers are concerned about the security of transmitting credit card information over the Internet. Consumers may also be apprehensive about buying something without touching or feeling it and being unable to return it if it fails to meet their approval. Having said this, however, we must point out that consumers are buying goods on the Internet. This is reflected in the fact that total sales on the Internet are on the increase [8, 11]. Who are the consumers that are patronizing the Internet? Evidently, for them the perception of the risk associated with shopping on the Internet is low or is overshadowed by its relative convenience. This article attempts to determine why certain consumers are drawn to the Internet and why others are not. Since the pioneering research done by Becker [3], it has been accepted that the consumer maximizes his utility subject to not only income constraints but also time constraints. A consumer seeks out his best decision given that he has a limited budget of time and money. While purchasing a product from a store, a consumer has to expend both money and time. Therefore, the consumer patronizes the retail store where his total costs or the money and time spent in the entire process are the least. Since the util-read more
Citations
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Journal ArticleDOI
Flow Theory and Offline Shopping Behaviour of Gen X
TL;DR: The results reveal that the Indian culture is composite in nature and because of which there is no difference between different religious groups in their preference for three shopping behaviour determinants, viz., status consciousness, need for touch and companion opinion.
Journal ArticleDOI
Enhancing consumer attitudes toward a website as a contributing factor in business success
Juan Miguel Alcántara-Pilar,Francisco Javier Blanco-Encomienda,Mª Eugenia Rodríguez-López,Salvador del Barrio-García +3 more
TL;DR: In this article, the authors examined how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness, all of which can enhance their purchase intention.
Book
Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås
TL;DR: In this article, the authors identify factors influencing consumer's intention to use Internet when buying food online and the focal aspects of the study will be service and product quality in order to identify factors that influence consumers' intention to buy food online.
Journal ArticleDOI
E banking strategies and consumers perception towards accepting internet banking a secondary approach
TL;DR: In this article, the authors tried to study private banking e-strategies and how they affect the consumers' perceived trust and arrive at an urgent need for developing an extended Technological Acceptance Model.
Journal ArticleDOI
The Good, the Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on Ebay
TL;DR: It is found that the two-way reputation system enables certain sellers to behave opportunistically by revoking negative feedbacks they receive, which makes the reputation system less effective in discerning the quality of sellers.
References
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Journal ArticleDOI
Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
Journal ArticleDOI
The Effects of Product Class Knowledge on Information Search Behavior
Abstract: The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
Book
Consumer behavior and marketing action
TL;DR: In this paper, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
Book
Consumer behavior and marketing action
TL;DR: In this article, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
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