Journal ArticleDOI
On risk, convenience, and Internet shopping behavior
TLDR
This article attempts to determine why certain consumers are drawn to the Internet and why others are not, and why the perception of the risk associated with shopping on the Internet is low or is overshadowed by its relative convenience.Abstract:
The past century experienced a proliferation of retail formats in the marketplace. However, as a new century begins, these retail formats are being threatened by the emergence of a new kind of store, the online or Internet store. From being almost a novelty in 1995, online retailing sales were expected to reach $7 billion by 2000 [9]. In this increasngly timeconstrained world, Internet stores allow consumers to shop from the convenience of remote locations. Yet most of these Internet stores are losing money [6]. Why is such counterintuitive phenomena prevailing? The explanation may lie in the risks associated with Internet shopping. These risks may arise because consumers are concerned about the security of transmitting credit card information over the Internet. Consumers may also be apprehensive about buying something without touching or feeling it and being unable to return it if it fails to meet their approval. Having said this, however, we must point out that consumers are buying goods on the Internet. This is reflected in the fact that total sales on the Internet are on the increase [8, 11]. Who are the consumers that are patronizing the Internet? Evidently, for them the perception of the risk associated with shopping on the Internet is low or is overshadowed by its relative convenience. This article attempts to determine why certain consumers are drawn to the Internet and why others are not. Since the pioneering research done by Becker [3], it has been accepted that the consumer maximizes his utility subject to not only income constraints but also time constraints. A consumer seeks out his best decision given that he has a limited budget of time and money. While purchasing a product from a store, a consumer has to expend both money and time. Therefore, the consumer patronizes the retail store where his total costs or the money and time spent in the entire process are the least. Since the util-read more
Citations
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The Moderating Effects of Internet Shopping Involvement on the Relationship between Usability, Trust of Internet Shopping Sites and Customer Loyalty
TL;DR: In this article, the authors proposed an integrated model of customer loyalty in the context of Internet shopping based on a review of two competing perspectives - transactional and relational views, which suggests that the usability and trust associated with an Internet shopping site are key determinants of user loyalty.
Journal ArticleDOI
Do Women Buy Online Impulsively More Often Out of Enjoyment and Risk Tolerance
TL;DR: In this article, the mediating effect of shopping enjoyment was examined on the relationship between impulsive buying tendency and perceived risk towards online purchase intention among women online buyers in Malaysia, and it was proven that consumers will make an impulsive purchase with the stimulation effect.
Proceedings Article
An investigation of decision-making and the tradeoffs involving computer security risk
Li-Chiou Chen,Daniel Farkas +1 more
TL;DR: It is found that individual computer security risk perception, culture and security skills have an impact on their decisions regarding trading off computer security with rewards.
Journal ArticleDOI
Furniture online consumer experience: A literature review
TL;DR: Wang et al. as discussed by the authors proposed a conceptual framework of furniture online consumer experience (FOCE), which divides online consumption experience into three dimensions: perceived risk experience, emotional experience, and new technology interactive experience.
Proceedings Article
Turning Dark into White Clouds – A Framework on Trust Building in Cloud Providers via Websites
TL;DR: The relationships between trust in cloud providers, security, risks, perceptions, and communication in a framework is conceptualized and previous literature in the field of trust and cloud computing is analyzed.
References
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Journal ArticleDOI
Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
Journal ArticleDOI
The Effects of Product Class Knowledge on Information Search Behavior
Abstract: The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
Book
Consumer behavior and marketing action
TL;DR: In this paper, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
Book
Consumer behavior and marketing action
TL;DR: In this article, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
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