Journal ArticleDOI
Consumer trust in an Internet store
TLDR
In this study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store.Abstract:
The study reported here raises some questions about the conventional wisdom that the Internet creates a “level playing field” for large and small retailers and for retailers with and without an established reputation. In our study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store. After describing our research methods and results, we draw some implications for Internet merchants.read more
Citations
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Journal ArticleDOI
Trust and TAM in online shopping: an integrated model
TL;DR: Research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness and perceived ease of use, and provides evidence that online trust is built through a belief that the vendor has nothing to gain by cheating.
Journal ArticleDOI
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
TL;DR: The proposed model integrates trust and perceived risk, which are incorporated given the implicit uncertainty of the e-commerce environment, and is justified by placing all the variables under the nomological TRA structure and proposing their interrelationships.
Journal ArticleDOI
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
TL;DR: A theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site is developed and the proposed model is tested using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey.
Journal ArticleDOI
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Jen-Her Wu,Shu-Ching Wang +1 more
TL;DR: This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance.
Posted Content
Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior
Paul A. Pavlou,Mendel Fygenson +1 more
TL;DR: A longitudinal study with online consumers supports the proposed e-commerce adoption model, validating the predictive power of TPB and the proposed conceptualization of PBC as a higher-order factor formed by self-efficacy and controllability.
References
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Journal ArticleDOI
The theory of planned behavior
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Martin Fishbein,Icek Ajzen +1 more
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Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
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Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Structural Equations with Latent Variables
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