Journal ArticleDOI
On risk, convenience, and Internet shopping behavior
TLDR
This article attempts to determine why certain consumers are drawn to the Internet and why others are not, and why the perception of the risk associated with shopping on the Internet is low or is overshadowed by its relative convenience.Abstract:
The past century experienced a proliferation of retail formats in the marketplace. However, as a new century begins, these retail formats are being threatened by the emergence of a new kind of store, the online or Internet store. From being almost a novelty in 1995, online retailing sales were expected to reach $7 billion by 2000 [9]. In this increasngly timeconstrained world, Internet stores allow consumers to shop from the convenience of remote locations. Yet most of these Internet stores are losing money [6]. Why is such counterintuitive phenomena prevailing? The explanation may lie in the risks associated with Internet shopping. These risks may arise because consumers are concerned about the security of transmitting credit card information over the Internet. Consumers may also be apprehensive about buying something without touching or feeling it and being unable to return it if it fails to meet their approval. Having said this, however, we must point out that consumers are buying goods on the Internet. This is reflected in the fact that total sales on the Internet are on the increase [8, 11]. Who are the consumers that are patronizing the Internet? Evidently, for them the perception of the risk associated with shopping on the Internet is low or is overshadowed by its relative convenience. This article attempts to determine why certain consumers are drawn to the Internet and why others are not. Since the pioneering research done by Becker [3], it has been accepted that the consumer maximizes his utility subject to not only income constraints but also time constraints. A consumer seeks out his best decision given that he has a limited budget of time and money. While purchasing a product from a store, a consumer has to expend both money and time. Therefore, the consumer patronizes the retail store where his total costs or the money and time spent in the entire process are the least. Since the util-read more
Citations
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Journal ArticleDOI
Why Do Iranians Avoid Shopping on the Internet
TL;DR: This study builds a comprehensive theoretical model and finds that lack of electronic guarantee is found to be the most significance antecedent explaining avoidance of Internet shopping in Iranians.
Factors Influencing Malaysian Consumers Online Purchase of Herbal Products
TL;DR: In this article, the authors employed descriptive analysis and factor analysis to predict the intention of an average Malaysian to shop online for herbal products, including the internet speed and experience, herbal product characteristics, perceived benefits, subjective norm, payment methods and English proficiency.
Journal ArticleDOI
The Perceived Risks Affecting Online Shopping Adoption in Jordan
TL;DR: The study concluded that the significant significant growth of the significant growth industry in Jordan is due to the "significant growth" of the adoption industry.
Journal ArticleDOI
Fashion Consumers’ Purchase Intention on Cross-border Online Shopping
TL;DR: In this paper, the authors identified factors that influenced fashion consumers' purchase intentions for cross-border online onlineshopping and found that fashion consumers are more influenced by hedonic motivation compared to utilitarian and social motivations.
Proceedings ArticleDOI
iPhone's Digital Marketplace: Characterizing the Big Spenders
TL;DR: A large data set consisting of more than 776M digital purchases made on Apple mobile devices that include songs, apps, and in-app purchases is analyzed, finding that 61% of all the spending is on in- app purchases and that the top 1% of users are responsible for 59% ofall the spending.
References
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Journal ArticleDOI
Dimensions of Consumer Expertise
TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.
Journal ArticleDOI
The Effects of Product Class Knowledge on Information Search Behavior
Abstract: The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
Book
Consumer behavior and marketing action
TL;DR: In this paper, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
Book
Consumer behavior and marketing action
TL;DR: In this article, the authors present an overview of consumer behavior in terms of Societal and Global Perspectives, and segment consumers by individual characteristics and behaviour, identifying the most important factors that influence consumer behavior.
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