Journal ArticleDOI
On the Value of Reflections on the Values in `The Distorted Mirror'
TLDR
This paper extended the discussion of advertising's cultural impact on values, and examined the validity of the mode of "what's unfair" in "The Distorted Mirror" and "What's unfair?"Abstract:
Responding to Holbrook's questioning of “what's unfair” in “The Distorted Mirror,” the author extends the discussion of advertising's cultural impact on values. He examines the validity of the mode...read more
Citations
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Journal ArticleDOI
Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
TL;DR: This article conducted a longitudinal study of ads from Hong Kong, the People's Republic of China (PRC), and Taiwan and found that Hong Kong ads stress hedonistic values, promise easier and American lifestyles, and focus on doing.
Journal ArticleDOI
A meta-analysis of gender roles in advertising
TL;DR: In this article, a meta-analysis of the research on gender roles in TV and radio advertising based on 64 primary studies was conducted, and the results of a correlation analysis and a simultaneous equation model showed that gender stereotyping in advertising depends on genderrelated developments and value changes in society rather than the other way around.
Journal ArticleDOI
Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States:
TL;DR: In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality as discussed by the authors, and studies typically have examined only U.S. advertising, leaving open th...
Journal ArticleDOI
Gender stereotypes in advertising: a review of current research
Stacy Landreth Grau,Yorgos Zotos +1 more
TL;DR: In this paper, the authors highlight the historical context of gender stereotypes in advertising and then examine the scholarship related to gender stereotypes, concluding that women were presented in an inferior manner relative to their potential and capabilities, while at the same the data indicated a shift towards more positive role portrayals.
Journal ArticleDOI
Personality and Values Based Materialism: Their Relationship and Origins
Aaron Ahuvia,Nancy Wong +1 more
TL;DR: In this article, the authors investigated the developmental processes by which consumers become more or less materialistic and found that early subjective experiences of deprivation and insecurity strongly predict materialism as conceptualized by Richins and Belk, but are not related to materialism in the early stages of life.
References
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Journal ArticleDOI
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
TL;DR: This article found that manipulation of argument quality had a greater impact on attitudes under high than low involvement, but the manipulation of product endorser had a higher impact under low than high involvement.
Journal ArticleDOI
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
TL;DR: The authors analyzes the movement of cultural meaning theoretically, showing both where cultural meaning is resident in the contemporary North American consumer system and the means by which this meaning is transferred from one location in this system to another.
Book
The Rhetoric of Economics
TL;DR: McCloskey as discussed by the authors describes how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion, showing economists to be human persuaders and poets of the marketplace, even in their most technical and mathematical moods.
Journal ArticleDOI
Affective Responses Mediating Acceptance of Advertising
Rajeev Batra,Michael L. Ray +1 more
TL;DR: In this paper, the authors argue that affective responses (ARs) should supplement the cognitive responses more often studied in communication research, and that ARs are not evaluative responses to an advertisement but represent the moods and feelings evoked by the ad.
MonographDOI
Advertising the American Dream: Making way for Modernity 1920–1940
TL;DR: Advertising the American Dream as mentioned in this paper explores the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses, as American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened.