Q2. What is the way to increase awareness of consumers about the value of their personal data?
Informing consumers about prices is a very effective way to increase attention of consumers while reading pre-contractual information papers and so to increase consumers’ awareness.
Q3. How can a person calculate the value of his or her personal data?
By answering questions on demographics, family & health, property, activities and consumer characteristics, a person can calculate the value of his or her personal data.
Q4. What is the impact assessment of the proposed directive?
The impact assessment of the proposed directive clarifies that the extended scope is consistent with the existing personal data protection framework, which recognises the high importance and value of personal data and that “it does not overlap with data protection rules”.
Q5. What are the main problems of the proposed right to know the value of personal data?
It is obvious that this proposed right to know the value of your personal data also entails several practical problems (such as choosing a pricing method, issues regarding control and consent and issues regarding governance and enforcement) and moral problems (such as the commodification of inalienable and non-negotiable human rights and the potential reinforcement of existing disparities in society).
Q6. What is the way to check whether a payment was made correctly?
Checking whether pricing information was provided correctly is something that can be checked by comparing prices with similar organisations and that can be realised with the investigative and corrective powers that Data Protection Authorities have under articles 31 and 58 of the GDPR.
Q7. What are some of the characteristics that are more ‘telling’ about people?
For instance, several sensitive characteristics, such as those referring to ethnicity, religion, health, union membership, politics, criminal records, substance abuse and sexual preferences, are more ‘telling’ about people.
Q8. What is the main reason why people may change their interests over time?
people may change their interests over time, sometimes gradually (for instance, when they grow older), sometimes immediately (for instance, when they have big life events, like getting married, getting children, facing serious diseases, etc.).
Q9. What is the common use case for monetizing personal data?
A typical example of the second type of use cases are music platforms, like Spotify, where users can access nearly all kind of songs or music pieces at high quality, even if protected by copyright, for free.