Open Access
Profiling Green Consumers: A Descriptive Study
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In this article, the authors look at the subject of green consumers and how the different green consumer segments can be profiled as environmental issues have become more critical to the sustainability of business there are greater implications for marketers to determine how to adequately advertise to different green consumers segments.Abstract:
This paper looks at the subject of green consumers and how the different green consumer segments can be profiled As environmental issues have become more critical to the sustainability of business there are greater implications for marketers to determine how to adequately advertise to different green consumer segments This paper attempts to segment and profile different types of green consumers, as well as to predict consumer reactions to environmentally-friendly products, eco-labels, and cause-related campaigns This research indicates there are clear differentiations in attitudes, behaviors, and psychographics between the separate green consumer segments and outlines what those key differences areread more
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Journal Article
On "Green Marketing"
TL;DR: The essence of green marketing is to respond actively to man's increasing concern for ecological environment and make choices and decisions in marketing by adhering to the environmental protection principle and the (ecological) principle and building up green technology,green market and green industry.
Proceedings Article
Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand.
TL;DR: By using the case of university freshmen in Thailand, the study’s objectives are to investigate the awareness and the acceptance of children on green ICTs, to explore the knowledge that they have regarding to the green I CTs, and, to search causes of green ITCs’ acceptance or rejection.
Posted Content
Successful Green Branding, a New Shift in Brand Strategy: Why and how it works
TL;DR: In this paper, the authors present an overview of the definitions of the term outsourcing, which are the benefits and the risks of the choice of outsourcing and how should this decision be made.
Journal ArticleDOI
Youths' Green Information and Communications Technology Acceptance and Implications for the Innovation Decision Process
TL;DR: In this paper, the authors examined the understanding of youths about the green ICT, explored the awareness and the acceptance of youths on greenICT practices, and discovered the causes of adoption or refusal, and introduced a systematic guideline for effectively promoting Green ICT products or services.
Green consumerism: A study on the prospect of consumers participation in corporate environmental management programs
TL;DR: In this article, the authors examined factors influencing consumer intention to collaborate in retailer-sponsored recycling programs and green initiatives aimed at reducing post-consumption wastes and found that consumers participating in retailer sponsored product recycling or renewal programs play a significant role in reducing supply chain wastes.
References
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Journal ArticleDOI
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
TL;DR: In this article, the authors examined the dynamic nature of ecologically conscious consumer behavior and provided a method of profiling and segmenting college students based upon ecologically-conscious consumer behavior.
Journal ArticleDOI
The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
TL;DR: In this paper, the authors investigated whether and when CRM efforts influence consumer choice and found that CRM cues affect choice primarily through compensatory strategies involving trade-offs rather than through noncompensatory strategies.
Journal ArticleDOI
The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors
TL;DR: While perceived consumer effectiveness (PCE) has consistently been linked to socially conscious attitudes, the concept appears to have been confounded with other related constructs in the empirical literature as mentioned in this paper, which may explain why consumer effectiveness has not been consistently linked to social conscious attitudes.
Journal ArticleDOI
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria:
TL;DR: In this paper, the authors examined company advertising campaigns with social dimensions and compared them to matched standard, or nonsocial, campaigns, and investigated the managers' objectives for the cam...
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