Journal ArticleDOI
Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism, Endorsed Brand, and Media Effects:
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TLDR
This article pointed out that many people perceive Colin Kaepernick as unpatriotic, even though his protest was about police brutality and social justice, and therefore, the media mainly focused on issues of nationalism.Abstract:
As news media mainly focused on issues of nationalism, many people perceive Colin Kaepernick as unpatriotic, even though his protest was about police brutality and social justice. Therefore, the pu...read more
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Sponsorship-linked marketing: The role of articulation in memory
TL;DR: In this paper, the effect of articulation of sponsorship fit on memory for sponsor-event pairings was examined, and it was shown that memory improvements via articulation are possible for incongruent sponsor event pairings.
提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より The Ethics of Celebrity-Athlete Endorsement : What Happens When a Star Steps Out of Bounds?
TL;DR: In this paper, a conceptual framework based on virtue ethics is presented to evaluate the retention of tainted celebrity affiliates, which is applied to three well-known situations to examine the ethical implications of what initially were good choices for firms, their brands, and their consumers.
Journal ArticleDOI
Hegemony, domination and opposition: Fluctuating Korean nationalist politics at the 2018 Winter Olympic Games in PyeongChang
TL;DR: This paper investigated the contested nature of nationalism expressed through sport in the 2018 Winter Olympic Games in PyeongChang, South Korea, and provided useful episodes where I can investigate a differ...
Journal ArticleDOI
Do Consumer Perceptions of Tanking Impact Attendance at National Basketball Association Games? A Sentiment Analysis Approach
TL;DR: In this article, the authors studied the impact of consumers' sentiment regarding tanking on game attendance in the National Basketball Association and found that the volume of discussions for the home team and sentiment toward tanking by the away team impact game attendance.
References
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Journal ArticleDOI
Framing: Toward Clarification of a Fractured Paradigm
TL;DR: Reaching this goal would require a more self-con- scious determination by communication scholars to plumb other fields and feed back their studies to outside researchers, and enhance the theoretical rigor of communication scholarship proper.
Book
Frame analysis: An essay on the organization of experience
TL;DR: In Frame Analysis, the brilliant theorist wrote about the ways in which people determine their answers to the questions What is going on here? and Under what circumstances do we think things are real?.
Journal ArticleDOI
Availability: A heuristic for judging frequency and probability
Amos Tversky,Daniel Kahneman +1 more
TL;DR: A judgmental heuristic in which a person evaluates the frequency of classes or the probability of events by availability, i.e., by the ease with which relevant instances come to mind, is explored.
Journal ArticleDOI
Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach
TL;DR: This article explored the relationship between media discourse and public opinion by analyzing the discourse on nuclear power in four general audience media: television news coverage, newsmagazine accounts, editorial cartoons, and syndicated opinion columns.
MonographDOI
Is anyone responsible? How television frames political issues.
TL;DR: Iyengar's "Is Anyone Responsible?" anchors with powerful evidence suspicions about the way in which television has impoverished political discourse in the United States and at the same time molds American political consciousness.
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Understanding Emerging Adults’ National Attachments and Their Reactions to Athlete Activism:
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