Journal ArticleDOI
Service strategies in product manufacturing companies
Reads0
Chats0
TLDR
In this paper, the authors emphasize how different service strategies are properly aligned with the external environment and how organizational factors lead to a specific level of service-related performance outcomes, and what performance level can be achieved through the service strategies.Abstract:
Purpose – The purpose of this paper is to emphasize how different service strategies are properly aligned with the external environment, and how organizational factors lead to a specific level of service‐related performance outcomes.Design/methodology/approach – A multicase research design on Western‐European firms is used as the research methodology. This study answers the following three strategic questions: what typical service strategies exist that enable firms to move from products to services?; what is the appropriate alignment of the service strategies with the external environment and organizational design?; and what performance level can be achieved through the service strategies?Findings – After‐sales service providers are faced with a high competitive intensity and their customers invest in low‐priced products. Customer support providers' market consists of customers who are looking for outstanding product quality. Development partners' customers expect specific solutions for the operating proc...read more
Citations
More filters
Journal ArticleDOI
The servitization of manufacturing: A review of literature and reflection on future challenges
TL;DR: In this article, the authors report the state-of-the-art of servitization by presenting a clinical review of literature currently available on the topic and provide a useful platform on which to base more in-depth research into the broader topic of service-led competitive strategy.
Journal ArticleDOI
Digitalized Product-Service Systems in Manufacturing Firms: A Case Study Analysis
Christian Lerch,Matthias Gotsch +1 more
TL;DR: In this paper, the merging trends of digitalization and servitization harbor extensive and largely unexplored potential for manufacturing firms, where digital systems can be linked with product-service bundles to build...
Journal Article
Digitalized Product-Service Systems in Manufacturing Firms: A Case Study Analysis: Linking Digital Systems with Physical Products to Create Novel Product-Service Bundles That Provide Services Independently and Proactively Can Enable Advanced Services and Promote Growth
Christian Lerch,Matthias Gotsch +1 more
TL;DR: In this article, the authors present a comprehensive framework bringing together the emerging trends of servitization and digitalization in one conceptual structure, where they show how companies can combine digital systems with product-service systems (PSS) to harvest value and build competitive advantage.
Journal ArticleDOI
Service robots: value co-creation and co-destruction in elderly care networks
TL;DR: In this article, the authors investigate the potential roles for service robots (i.e., socially assistive robots) in value networks of elderly care, taking an elderly person's perspective, it defines robot roles according to their value co-creating/destroying potential for the elderly user while acknowledging consequences for a network of users around the elderly.
Journal ArticleDOI
Hybrid value creation: a systematic review of an evolving research area
TL;DR: In this paper, the authors present a systematic review of the literature on the work of hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component).
References
More filters
Journal ArticleDOI
Managing the transition from products to services
Rogelio Oliva,Robert Kallenberg +1 more
TL;DR: In this article, a study of 11 capital equipment manufacturers developing service offerings for their products is presented, focusing on identifying the dimensions considered when creating a service organization in the context of a manufacturing firm, and successful strategies to navigate the transition.
Journal ArticleDOI
Forming Successful Business-to-Business Services in Goods-Dominant Firms
Wayne A. Neu,Stephen W. Brown +1 more
TL;DR: In this paper, the authors suggest that managers in goods-dominant firms should integrate services into their core market offers, and in actual practice, numerous firms do not integrate services at all.
Journal ArticleDOI
Manufacturing firms and integrated solutions: characteristics and implications
TL;DR: In this paper, the authors highlight the importance of integrating studies of product and service innovation, two fields that so far have been studied separately, from a research perspective, and underline the importance that companies need an extended set of competences to succeed in providing integrated solutions, amounting to a balance of technical and integration competence with market/business, consulting and partnering competences.