Journal ArticleDOI
Succeeding in the Big Middle through technology
Raj Sethuraman,A. Parasuraman +1 more
TLDR
In this article, a framework for characterizing the Big Middle and a consumer-based taxonomy for classifying technology strategies in the retailing arena is presented. But the authors emphasize the following key points: most technological advancements in retailing in the twenty-first century will relate to information technology.About:
This article is published in Journal of Retailing.The article was published on 2005-01-01. It has received 66 citations till now. The article focuses on the topics: Mass market.read more
Citations
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Retailing research: Past, present, and future
Dhruv Grewal,Michael Levy +1 more
TL;DR: The authors reviewed articles published in Journal of Retailing over the 2002-2007 time span, classified into ten broad topic categories: price, promotion, brand/product, service, loyalty, consumer behavior, channel, organizational, Internet, and other.
Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Маркетинг технологий: как и почему Ваши потребители принимают технологии)
Charles Colby,A. Parasuraman +1 more
TL;DR: Parasuraman and Colby as mentioned in this paper introduced the Technology Readiness (TR) concept, which is a psychological amalgam of fears, hopes, desires, and frustrations about technology, and identified five types of technology customers: the highly optimistic and innovative "Explorers", the innovative yet cautious "Pioneers," the uncertain "Skeptics", the insecure "Paranoids," and the resistant "Laggards."
Journal ArticleDOI
Strategic response to Industry 4.0: an empirical investigation on the Chinese automotive industry
TL;DR: The result shows that company size and nature do not increase the use of advanced production technologies, while other factors have positive impacts on improving the technology adoption among the companies surveyed.
Journal ArticleDOI
The adoption of RFID in fashion retailing: a business value‐added framework
TL;DR: The findings show that RFID could be implemented in the fashion retailing in the customer relationship management, shop floor management, marketing and promotion, and logistics and inventory management.
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The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
Kim Willems,Kim Willems,Annelien Smolders,Malaika Brengman,Kris Luyten,Johannes Schöning,Johannes Schöning +6 more
TL;DR: In this article, the authors present an encompassing inventory of retail technologies resulting from a systematic screening of three secondary data sources, over 2008-2016: (1) the academic marketing literature, (2) retailing related scientific ICT publications, and (3) business practices.
References
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Journal ArticleDOI
E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality
TL;DR: In this article, a multiple-item scale (E-S-QUAL) is proposed for measuring the service quality delivered by a service provider. But, the scale is based on the means-end framework.
Journal ArticleDOI
Technology Readiness Index (Tri): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies
TL;DR: The role of technology in customer-company interactions and the number of technology-based products and services have been growing rapidly as mentioned in this paper. But although these developments have benefited customers, the...
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Understanding Service Convenience
TL;DR: In this article, a more comprehensive and multidimensional conceptualization of service convenience and a model delineating its antecedents and consequences is proposed, and the authors build their case by systematically examining the convenience literature, explicating the dimensions and types of services convenience, developing the overall model and related research propositions, and presenting directions for further research.
Journal ArticleDOI
Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
David Glen Mick,Susan Fournier +1 more
Abstract: Although technological products are unavoidable in contemporary life, studies focusing on them in the consumer behavior field have been few and narrow. In this article, we investigate consumers' perspectives, meanings, and experiences in relation to a range of technological products, emphasizing lengthy and repeated interviews with 29 households, including a set of first-time owners. We draw on literatures spanning from technology, paradox, and postmodernism to clinical and social psychology, and combine them with data collection and analysis in the spirit of grounded theory. The outcome is a new conceptual framework on the paradoxes of technological products and their influences on emotional reactions and behavioral coping strategies. We discuss the findings in terms of implications for theories of technology, innovation diffusion, and human coping, and an expanded role for the paradox construct in consumer research.
Book
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
A. Parasuraman,Charles L. Colby +1 more
TL;DR: Parasuraman and Colby as discussed by the authors developed the concept of technology readiness to measure how customers will react to such innovations and provide insight that corporations can use to practice the "techno-ready marketing" necessary to capture the public's attention.