Journal ArticleDOI
The Complexity of Context: A Service Ecosystems Approach for International Marketing:
TLDR
In this paper, the authors propose a framework for conceptualizing the complexity of the context that frames international and global exchange systems, and apply a service ecosystems approach, which is grounded in service-dominant logic and its foundational premise that service is the basis of all exchange.Abstract:
To strengthen the theoretical foundations of international marketing (IM), the authors propose a framework for conceptualizing the complexity of the context that frames international and global exchange systems. In particular, they apply a service ecosystems approach, which is grounded in service-dominant logic and its foundational premise that service is the basis of all exchange. The proposed framework provides insight into the nature of context, a distinguishing feature of IM. The authors argue that the embeddedness of social networks and the multiplicity of institutions within a service ecosystem influence the complexity of context. They articulate the way the (co)creation of value influences and is influenced by the enactment of practices and the integration of resources through various levels (micro, meso, and macro) of interaction and institutions. They introduce the concept of “value in cultural context” to emphasize the influence of the symbolic and social components of context. The arti...read more
Citations
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Journal ArticleDOI
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: In this paper, an eleventh foundational premise (fifth axiom) is introduced, focusing on the role of institutions and institutional arrangements in systems of value cocreation: service ecosystems.
Journal ArticleDOI
Service-dominant logic 2025
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: In this paper, service-dominant (S-D) logic has taken a series of significant theoretical turns, and has had foundational premises modified and added and consolidated into a smaller set of core axioms.
Journal ArticleDOI
Co-creation practices: Their role in shaping a health care ecosystem
TL;DR: A typology of co-creation practices that shape a dynamic health care service ecosystem, identifying those practices that have positive effects, those that have negative effects, and those that can have either positive or negative effects on the service ecosystem is presented in this paper.
Journal ArticleDOI
Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration
Kaisa Koskela-Huotari,Kaisa Koskela-Huotari,Bo Edvardsson,Julia M. Jonas,David Sörhammar,Lars Witell,Lars Witell +6 more
TL;DR: In this paper, service-dominant logic and institutional theory are used to examine innovation as a process that unfolds through changes in the institutional arrangements that govern resource integrati cation.
Journal ArticleDOI
Customer-dominant logic: foundations and implications
Kristina Heinonen,Tore Strandvik +1 more
TL;DR: In this article, the authors analyze the theoretical and practical implications of adopting customer-dominant logic (CDL) of service, focusing on how firms can become involved in the customers' context.
References
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Book
Culture′s Consequences: International Differences in Work-Related Values
TL;DR: In his book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity as mentioned in this paper.
Competitive advantage: creating and sustaining superior performance
TL;DR: Porter's concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage as discussed by the authors, has become an essential part of international business thinking, taking strategy from broad vision to an internally consistent configuration of activities.
Journal ArticleDOI
Locating the 17th Book of Giddens@@@The Constitution of Society: Outline of the Theory of Structuration.
Alan Sica,Anthony Giddens +1 more
TL;DR: Giddens as mentioned in this paper has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Book
Competitive Advantage: Creating and Sustaining Superior Performance
TL;DR: Porter's concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage as mentioned in this paper, has become an essential part of international business thinking, taking strategy from broad vision to an internally consistent configuration of activities.
Book
The Constitution of Society. Outline of the Theory of Structuration
TL;DR: Giddens as discussed by the authors has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Related Papers (5)
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more