Journal ArticleDOI
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
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In this paper, the authors argue for the recognition of important experiential aspects of consumption, such as the symbolic, hedonic, and esthetic nature of the experience of consumption.Abstract:
This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption experience as a phenomenon directed toward the pursuit of fantasies, feelings, and fun.read more
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Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology
TL;DR: In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:
TL;DR: In this article, the authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative price).
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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
TL;DR: In this paper, the authors developed a scale measuring both values obtained from the pervasive consumption experience of shopping and found that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables.
Posted Content
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
TL;DR: In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
Journal ArticleDOI
Consumer perceived value: The development of a multiple item scale
TL;DR: In this article, the authors developed a 19-item measure, PERVAL, that can be used to assess customers' perceptions of the value of a consumer durable good at a brand level.
References
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Book
Homo Ludens: A Study of the Play-Element in Culture
TL;DR: The sociology of culture seeks to locate the world of the arts within the broader context of the institutions and ideology of society as mentioned in this paper, where the authors present a wide-ranging set covering the sociology of dance, literary taste and cinema.
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Cloze procedure: a new tool for measuring readability
TL;DR: This is the first comprehensive statement of a research method and its theory and findings from three pilot studies and two experiments in which “cloze procedure” results are compared with those of two readability formulas.
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