Journal ArticleDOI
The factor structure of source credibility as a function of the speaking situation
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TLDR
The authors investigated the factor structure of source credibility within the context of three situations in which communication typically occurs and found that different types of communication in the same situation yield different source credibility factor structures.Abstract:
This study investigated the factor structure of source credibility within the context of three situations in which communication typically occurs. The study tested the hypothesis that the situation in which the speaker communicates will influence the receiver's perception of the dimensions underlying the credibility of that speaker. The results indicated that the factor structure of source credibility across situations was variant. The scales used to measure the factors of trustworthiness and expertness may reflect more than one perceptual element for the receiver. The study indicated further that different types of communication in the same situation yield different source credibility factor structures.read more
Citations
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Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
TL;DR: The authors developed a 15-item semantic differential scale to measure perceived expertise, trustworthiness, and attractiveness of celebrity endorsers, which was validated using respondents' self-reported measures of intention to purchase and perception of quality for the products being tested.
Journal ArticleDOI
The development of a scale to measure perceived corporate credibility
TL;DR: In this article, the authors describe the development and validation of a short, reliable, and valid self-report scale designed to measure corporate credibility or the amount of expertise and trustworthiness that consumers perceive in a corporation.
Journal ArticleDOI
Herding in online product choice
Jen-Hung Huang,Yi-Fen Chen +1 more
TL;DR: In this paper, the authors examined how two cues frequently found on the Internet, that is, sales volume and customer reviews, influence consumer on-line product choices, and the experimental results revealed that subjects used the choices and evaluations of others as cues for making their own choices.
Journal ArticleDOI
Herd behavior in purchasing books online
TL;DR: Recommendations of other consumers exerted a greater influence on subject choices than recommendations of an expert and recommendations from recommender system influenced online consumer choices more than those from website owners.
Journal ArticleDOI
The use and abuse of factor analysis in communication research
TL;DR: In this article, the authors discuss several decisions that researchers must make in their application of factor analysis to data related to communication phenomena, and several suggestions are provided to aid researchers in reaching appropriate decisions.
References
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Book
BMD : biomedical computer programs
TL;DR: This book is very referred for you because it gives not only the experience but also lesson, it is about this book that will give wellness for all people from many societies.
Journal ArticleDOI
Dimensions for evaluating the acceptability of message sources
TL;DR: The work of Berlo et al. as discussed by the authors extends the work of Hovland and his colleagues on source credibility by investigating the criteria actually used by receivers in evaluating message sources.
Journal ArticleDOI
Factors of source credibility
TL;DR: The reliability of source credibility is mainly a function of the source’s credibility, not of the content of the sources, as is the case with other sources.
Related Papers (5)
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
The Influence of Source Credibility on Communication Effectiveness
Carl I. Hovland,Walter Weiss +1 more