Journal ArticleDOI
The Marketing Man's Image of Himself and his Work Relationships
Ken Elliott,Charles Margerison +1 more
TLDR
The authors found that marketing people see themselves primarily as people who need or require considerable supervisory ability, a high degree of self actualisation, the ability to use a high level of initiative, and who are prepared to forgo security in order to achieve objectives.Abstract:
Provides a portrait of the marketer compared with other groups. Says it is clear that marketing people see themselves primarily as people who need or require considerable supervisory ability, a high degree of self actualisation, the ability to use a high degree of initiative, and who are prepared to forgo security in order to achieve objectives. Uses a study from a questionnaire with 64 pairs of adjectives which managers chose as best descriptive of themselves – 791 managers responded, of which 103 were marketing managers. Uses figures for explanation of the results. Sums up that marketing people see themselves first as needing or requiring considerable supervisory ability.read more
Citations
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Journal ArticleDOI
Employee job satisfaction: An empirical assessment of marketingmanagers as an occupationally homogeneous group
TL;DR: In this paper, the authors report on the findings of recent empirical research into the job satisfaction of an original sample of 1,326 UK marketing managers and assess the relative importance of various intrinsic (content) and extrinsic (context) occupational characteristics.
Journal ArticleDOI
Driven to excess? Linking calling, character and the (mis)behaviour of marketers
TL;DR: We are presently at a point of unique circumstantial convergence where recession, an increased emphasis on business ethics, and marketer reluctance to accept shifting social agendas have combined as discussed by the authors.
Journal ArticleDOI
Social representations of marketing work: advertising workers and social media
Robert Cluley,William Green +1 more
TL;DR: Cluley and Green as mentioned in this paper explored how marketing workers represent their activities on social media and found that marketing workers engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light.
Journal ArticleDOI
Marketing Students and Their Managerial Talents
David Taylor,B.R. Dixon +1 more
TL;DR: In this paper, an investigation into the managerial talents of management students who will form the core of the managers of tomorrow is presented. But, the authors focus on the talents exhibited by those students majoring in marketing and make comparisons with students who majoring other areas of management.
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