The relationship between employer branding, corporate reputation, and recruitment web on intention to apply
Fenti Erlinda,Rini Safitri +1 more
- Vol. 7, Iss: 8, pp 1572-1583
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TLDR
In this article, the effect of employer branding, reputation of the company, and website recruitment on intention to apply has been investigated using Partial Least Square (PLS) version 3.9.Abstract:
Research on intention to apply has been done before. Some of the research that resulted in that the variables - variables that influence on intention to apply is employer branding , reputation of the company , the website recruitment , will be but the results of the study are contained inaccuracies which said that the reputation of the company and website recruitment no effect on intention to apply, so it needs to do research back to answer the formulation of the problems associated with the effect of employer branding, reputation of the company and website recruitment against intention to apply. The purpose of this study was to determine the effect of employer branding, company reputation, and website recruitment on intention to app l y. The population in the study subjects was 102,290 people with a sample of respondents as many as 99 people. The method of determining the sample using simple random sampling method. Data collection in this study was carried out through observation, interviews, and questionnaires. The approach that is used in research this is the approach of quantitative, testing the hypothesis in research is using Partial Least Square (PLS) version 3.2.9. Results of the study show the employer branding and reputation of the company has influence positively and significantly to intention to apply, while the website recruitment has influence negatively and significantly against intention to apply. Keywords: employer branding, company reputation, website recruitment, intention to applyread more
Citations
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Journal ArticleDOI
Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia?
TL;DR: In this article , the authors examined the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply and found that employer attractiveness significantly affects the organizational reputation.
Journal ArticleDOI
The relationship between employer branding, corporate reputation and intention to apply to a job offer
TL;DR: In this article, the mediating role of corporate reputation in the relationship between employer branding and the intention to apply for a job offer was analyzed, and the results showed that employer branding (interest value; social value; economic value; development value; application value) positively influenced an organisation's corporate reputation, which, in turn, increased an individual's intention to applying for an employment offer in that organisation.
Journal ArticleDOI
Why HR, corporate and marketing communication divisions should work together?
TL;DR: In this paper , the authors found no effect between product brand and job pursuit intention, but this effect changed when using employer branding, while the corporate brand was found to affect job-pursuit intention either through employer branding or not.
Journal ArticleDOI
The power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job
TL;DR: In this article , the influence of employer branding, e-recruitment, and post-pandemic employee value proposition (radical flexibility, deeper connection, personal growth, and holistic well-being) in encouraging millennials to apply for jobs at e-grocery companies after the pandemic was investigated.
Journal ArticleDOI
Pengaruh employer attractiveness dan corporate reputation terhadap intensi melamar kerja talenta digital generasi z pada startup unicorn indonesia
Dita Fitri Widianti,A. R +1 more
TL;DR: Pelitian ini bertujuan untuk mengetahui pengaruh employer attractiveness and corporate reputation terhadap intensi melamar kerja talenta digital generasi Z pada Startup Unicorn Indonesia as mentioned in this paper .
References
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Metode Penelitian Bisnis
TL;DR: Buku ini ditujukan untuk praktisi bisnis maupun mahasiswa, buku ini diharapkan dapat membantu dalam penelitian proses produuksi barang and jasa, serta bidang pemasaran, sehingga dapet diperoleh informasi yang akurat yang dapakan untu pengambilan keputusan dalam peningkatan produktivitas usaha,
Journal ArticleDOI
Applicant attraction to organizations and job choice: a meta-analytic review of the correlates of recruiting outcomes.
TL;DR: Results showed that applicant attraction outcomes were predicted by job-organization characteristics, recruiter behaviors, perceptions of the recruiting process, perceived fit, and hiring expectancies, but not recruiter demographics or perceived alternatives.
Journal ArticleDOI
The relation of instrumental and symbolic attributes to a company's attractiveness as an employer.
Filip Lievens,Scott Highhouse +1 more
TL;DR: In this paper, a new marketing-based angle was added to the study of the attractiveness of organizations in the early stages of the recruitment process, drawing on the instrumental-symbolic framework from the marketing literature, and the meanings (in terms of inferred traits) that prospective applicants associate with employing organizations would play an important role in applicants' attractiveness to these organizations.
Journal ArticleDOI
Firm reputation and applicant pool characteristics
Daniel B. Turban,Daniel M. Cable +1 more
TL;DR: In this paper, the authors investigated whether organizational reputation influenced the number and the quality of applicants actually seeking positions with firms and found that firms with better reputations could select higher-quality applicants.
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