Journal ArticleDOI
The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003
Chang-Hoan Cho,Hyoungkoo Khang +1 more
Reads0
Chats0
TLDR
This article analyzed trends, patterns, and rigorousness in research studies about the Internet through a content analysis of published Internet-related papers in 15 major journals in communications, marketing, and advertising between 1994 and 2003.Citations
More filters
Journal ArticleDOI
Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997-2010
TL;DR: This paper explored patterns and trends of social media research over the past fourteen years across four disciplines and found that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium.
Journal ArticleDOI
Advertising in social media: a review of empirical evidence
TL;DR: In this article, an up-to-date review of academic and empirical research on advertising in social media is presented, focusing on seven emerging themes: use of advertising, attitudes about and exposure to advertising, targeting, user-generated content in advertising, electronic word-of-mouth, consumer-generated advertising, and further advertising effects.
Journal ArticleDOI
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Juran Kim,Sally J. McMillan +1 more
TL;DR: In this article, a bibliometric analysis of academic literature on Internet advertising is presented, which sets a baseline that will enable future scholars to see where the field of Internet advertising research began and trace its shift over time.
Journal ArticleDOI
Online Advertising Research in Advertising Journals: A Review
TL;DR: Along with the rapid increase in the number of Internet users around the world, the World Wide Web has become the fastest growing advertising medium in this decade as discussed by the authors, and the Interactive Advertising Bure...
Journal ArticleDOI
How different information types affect viewer's attention on internet advertising
Yu-Chen Hsieh,Kuohsiang Chen +1 more
TL;DR: This study tested the effect on user attention of four common information types on Internet webpages and hoped to provide valuable information for matching advertising with viewing tasks that will stimulate the most user attention.
References
More filters
Book
The practice of social research
TL;DR: This chapter discusses the construction of Inquiry, the science of inquiry, and the role of data in the design of research.
Book
Methods of Social Research
TL;DR: An introduction for undergraduates to every stage of sociological research, showing how to deal effectively with typical problems they might encounter, is given in this paper, along with examples from the LA riots and the 1992 presidential elections.
Journal ArticleDOI
Reliability of Nominal Data Based on Qualitative Judgments
TL;DR: In contrast, little attention has been given to the quality of nominal sca... as mentioned in this paper, while most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales.
Journal ArticleDOI
Coefficient Kappa: Some Uses, Misuses, and Alternatives:
TL;DR: In this paper, the authors consider some appropriate and inappropriate uses of coefficient kappa and alternative kappa-like statistics, and discuss the descriptive characteristics of these statistical methods, but their discussion is restricted to descriptive characteristics only.
Journal ArticleDOI
Reliability Measures for Qualitative Data: Theory and Implications:
Roland T. Rust,Bruce Cooil +1 more
TL;DR: In this article, the reliability measurement of qualitative data is important to determine the reliability of the qualitative data used in the analysis of marketing and applied marketing research, and it is discussed in detail.
Related Papers (5)
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu,L. J. Shrum +1 more
Interactivity reexamined: A baseline analysis of early business web sites
Louisa Ha,E. Lincoln James +1 more