Open AccessBook
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TLDR
In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.Abstract:
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.read more
Citations
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Journal ArticleDOI
Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model
TL;DR: This work presents and tests an anchoring and adjustment-based theoretical model of the determinants of system-specific perceived ease of use, and proposes control, intrinsic motivation, and emotion as anchors that determine early perceptions about the ease ofuse of a new system.
Journal ArticleDOI
Structural equation modeling and regression: guidelines for research practice
TL;DR: The article presents a running example which analyzes the same dataset via three very different statistical techniques and compares two classes of SEM: covariance-based SEM and partial-least-squaresbased SEM, and discusses linear regression models and guidelines as to when SEM techniques and when regression techniques should be used.
Journal ArticleDOI
Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes.
TL;DR: The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology.
Journal ArticleDOI
Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
Icek Ajzen,Thomas J. Madden +1 more
TL;DR: A theory of planned behavior, an extension of Ajzen and Fishbein's (1980, Understanding attitudes and predicting social behavior Englewood-Cliffs, NJ: Prentice-Hall) theory of reasoned action, was tested in two experiments.
Posted Content
Risk as Feelings
TL;DR: It is shown that emotional reactions to risky situations often diverge from cognitive assessments of those risks, and when such divergence occurs, emotional reactions often drive behavior.
Related Papers (5)
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more