Journal ArticleDOI
Understanding factors that influence purchases in subsistence markets
TLDR
In this article, the authors identify the potential influencers of purchase by subsistence consumers using a study conducted in Zimbabwe and discuss a set of purchase influencers which motivate consumers to buy products, discussed in terms of their order of importance.About:
This article is published in Journal of Business Research.The article was published on 2010-06-01. It has received 95 citations till now. The article focuses on the topics: Order (business) & Subsistence agriculture.read more
Citations
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Marketing strategies, perceived risks, and consumer trust in online buying behaviour
TL;DR: In this article, the authors focus on holidaymakers' perspectives using Internet bookings for their holidays and reveal the associations between Internet perceived risks and the relatively equal influence of product and e-channel risks in consumers' trust.
Journal ArticleDOI
Economic Recession, Job Vulnerability, and Tourism Decision Making: A Qualitative Comparative Analysis:
TL;DR: In this article, the authors examined the complex relations among job vulnerability, disposable income for tourism, marketing activities, and price and quality issues for Greek holiday makers returning from their vacations.
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Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
TL;DR: The typical characteristics of subsistence markets challenge not only the generalizability of marketing theories but also the applicability and validity of the field research methods generally practiced by marketing researchers as mentioned in this paper.
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The influence of marketing on consumption behavior at the bottom of the pyramid
Anand Kumar Jaiswal,Shruti Gupta +1 more
TL;DR: In this paper, the authors explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid population and examine, identify and explain aspects of consumption behavior that evidences the influence of marketing practices on the BOP consumers.
Journal ArticleDOI
Effect of Processing on the Quality of Pineapple Juice
TL;DR: In this paper, the effects of pasteurization and other preservation methods on the overall juice quality were discussed, and the kinetics of hydroxymethylfurfural production were investigated by a precise technique such as high performance liquid chromatography.
References
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Book
Qualitative inquiry and research design: choosing among five traditions.
TL;DR: Creswell as mentioned in this paper explores the philosophical underpinnings, history and key elements of five qualitative inquiry traditions: biography, phenomenology, grounded theory, ethnography and case study.
Journal Article
InterViews: An introduction to qualitative research interviewing.
TL;DR: In this paper, the authors introduce the concept of the research interview as a conversation and discuss the social construction of validity of the interview report and the ethical issues in conducting research interviews.
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Qualitative data analysis: a sourcebook of new methods
TL;DR: In this paper, the authors focus on focusing and bounding the collection of data, focusing on within-site and cross-site analysis, and drawing and verifying conclusions of the results.
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The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else
TL;DR: The Mystery of Capital as discussed by the authors is one of the most influential books in the history of the world, and it has already led the cognoscenti to put him in the pantheon of great progressive intellectuals of our age.
Journal ArticleDOI
Social capital and economic development: Toward a theoretical synthesis and policy framework
TL;DR: In this article, the authors analyse the notion of capital social and souligne that cette notion caracterise un reseau de relations sociales jouissant d'une certaine autonomie and d'un relatif enracinement dans la vie sociale.