Journal ArticleDOI
Understanding the "Four-Eyed, Four-Legged" Consumer: A Segmentation Analysis of U.S. Moms
Sabrina M. Neeley,Tim Coffey +1 more
TLDR
In this article, the authors demonstrate links between mothers' interactions with children and general attitudes, values, and behaviors and demonstrate how knowledge of these cluster similarities and differences can be used by companies in their product and promotion strategies.Abstract:
This study demonstrates links between mothers' interactions with children and general attitudes, values, and behaviors It combines consumer socialization theory with psychographic and behavioral syndicated data and segments moms into six distinguishable and actionable clusters that explain information exchange, influence, and decision-making dynamics between mother and child in the marketplace Examples are given of how knowledge of these cluster similarities and differences can be used by companies in their product and promotion strategiesread more
Citations
More filters
Journal ArticleDOI
Corporatising Sport, Gender and Development: postcolonial IR feminisms, transnational private governance and global corporate social engagement
TL;DR: In this article, the authors consider how an mnc headquartered in the global North that funds a sport, gender and development (sgd) programme informed by the "Girl Effect" movement in the Two-Thirds World is implicated in the postcolonial contexts in which it operates.
Journal ArticleDOI
Causal Path Modeling Of Grocery Shopping In Hypermarkets
TL;DR: In this paper, the authors examined attitudinal and behavioral shopping patterns related to hypermarket shopping in an Asian market, which has undergone a revolutionary transition from traditional to modern trade food retailing in the past decade.
Journal ArticleDOI
Theoretical Modeling of Influence of Children on Family Purchase Decision Making
Adya Sharma,Vandana Sonwaney +1 more
TL;DR: In this paper, a conceptual model was developed to explore the relation of influence of children with respect to different factors, such as product category, age of child, family communication pattern, etc.
Journal ArticleDOI
Shopping with mum - mother and daughter consumer socialization
TL;DR: In this paper, the authors investigate daughters' perceptions of shopping with their mothers and find that the four major themes that emerged from the interviews with the young women were: gaining independence; trust in mother; the bank of mum; quality time with mum.
Journal ArticleDOI
The influence of parental styles on children's consumption
TL;DR: In this paper, the authors examine parental styles based on levels of nurturing and authoritarianism to determine mothers' awareness of children's media exposure, likelihood of setting media and consumption limits and communications with children about commercial messages.
References
More filters
Journal ArticleDOI
The Influence of Familial and Peer-based Reference Groups on Consumer Decisions
Terry L. Childers,Akshay R. Rao +1 more
TL;DR: In this paper, the influence of peers on individuals' product and brand decisions for products that range in their degree of conspicuousness is examined for comparable samples in the United States and in Thailand to assess the validity of the original framework over time and across cultural contexts.
Journal ArticleDOI
The Role of Family Communication in Consumer Socialization of Children and Adolescents
TL;DR: In this paper, the role of interpersonal communication in the development of consumer behavior of young people is examined, focusing mainly on the effects of mass media (advertising in particular), while studies of communication effects on consumer behaviour of the young have focused mainly on advertising.
Journal ArticleDOI
Parental Style and Consumer Socialization of Children
Les Carlson,Sanford Grossbart +1 more
TL;DR: This article examined the differences in parents' consumer socialization tendencies and found that mothers with alternative parental styles differ in communicating with children about consumption, number of consumer socialisation goals, restricting and monitoring consumption and media exposure, and views on advertising.