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Journal ArticleDOI

Vulnerability scenarios in marketing channels

Göran Svensson
- 01 Dec 2002 - 
- Vol. 7, Iss: 5, pp 322-333
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TLDR
In this paper, the authors present a typology of vulnerability scenarios based on a set of generic dimensions of time and relationship dependencies between companies' business activities in three different industries in Sweden.
Abstract
Originates from the time‐ and relationship‐dependencies between companies’ activities and resources in marketing channels which cause vulnerability. The construct of vulnerability is still fairly unexplored in marketing channel research. Therefore, the principal objective of this research is to conceptualise the construct of vulnerability. Bases the conceptualisation on generic time‐ and relationship‐dependencies between companies’ business activities in marketing channels. This research is based on a mail survey in three different industries in Sweden. Develops and describes a typology of vulnerability scenarios based on a set of generic dimensions of time‐ and relationship‐dependencies between companies’ business activities in these industries. Uses a minor selection of broad items that empirically underpin the introduced typology. Further research has to be carried through in order to explore the validity and reliability of the empirical findings of this research note. Nevertheless, the contribution of this research is a tentative typology of vulnerability scenarios based upon time‐ and relationship‐dependencies between companies’ business activities in marketing channels.

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Citations
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Drivers of supply chain vulnerability: an integrated framework

TL;DR: In this article, the authors report on findings of a cross-sector empirical study of the sources and drivers of supply chain vulnerability, highlighting the absence of any widespread understanding of the scope of and dynamic nature of the problem.
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Review of supply chain management and logistics research

TL;DR: In this article, the authors examined the state of logistics and supply chain management (SCM) research in the last five years from the standpoint of existing methodologies by examining the research design, number of hypothesis testing, research methods, data analysis techniques, data sources, level of analysis and country of authors.
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Supplier-Retailer Relationships in the UK Fresh Produce Supply Chain

TL;DR: In this paper, the authors examined the impact of backhauling, factory gate pricing, and factory gate price on the UK fresh produce supply chain and found that suppliers feel that these initiatives do not benefit their relationships with retailers, and there is room for relationship improvement in areas such as trust, co-operation, and collaboration.
Proceedings ArticleDOI

Minimizing the vulnerabilities of supply chain: A new framework for enhancing the resilience

TL;DR: This framework provides a new means to evaluate ‘supply chain fitness’ and also provides critical insights for decision making by minimizing the negative impact of unavoidable risk events and provides an efficient response.
Journal ArticleDOI

The influence of national culture on dissolution communication strategies in Western versus Asian business relationships: a theoretical model

TL;DR: In this article, a typology of available communication strategies for dissolving cross-cultural inter-organisational relationships to achieve effective (cooperative) outcomes is proposed. And a theoretical model for analysing dissolution process in a cross-culture business relationship context is proposed, where the independent variable, culture, is defined as providing a frame of reference by which meaning and intent are assigned by the foreign company to the communications of the terminating company (disengager).
References
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Journal ArticleDOI

The Commitment-Trust Theory of Relationship Marketing

TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.

Competitive advantage: creating and sustaining superior performance

M.E. Ponter
TL;DR: Porter's concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage as discussed by the authors, has become an essential part of international business thinking, taking strategy from broad vision to an internally consistent configuration of activities.
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TL;DR: Porter's concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage as mentioned in this paper, has become an essential part of international business thinking, taking strategy from broad vision to an internally consistent configuration of activities.
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