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You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective

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TLDR
This study explores users’ attitudes toward Ant Forest and their continued use intentions toward it with the moderating role of environmental knowledge based on behavioral reasoning theory (BRT) and shows that environmental knowledge moderates the effects of attitude on continuance intention.
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This article is published in Journal of Cleaner Production.The article was published on 2021-08-10. It has received 29 citations till now.

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Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

TL;DR: In this paper, the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition was analyzed using structural equation modeling, and it was shown that trust in social media and perceived environmental effectiveness significantly moderate the relationships.
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Adoption of green innovation technology to accelerate sustainable development among manufacturing industry

TL;DR: In this paper , the authors have developed and validated the green innovation adoption model grounded on the unified theory of acceptance and use of technology (UTAUT), which compels organizations to implement these novel technologies.
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Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)

TL;DR: In this article , the Stimulus-Organism-Behaviour-Consequence framework (S-O-B-C) and the Innovation Resistance Theory (IRT) were used to learn more about how people make decisions about how to use apps for fitness.
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Social media celebrities and new world order. What drives purchasing behavior among social media followers?

TL;DR: Wang et al. as mentioned in this paper examined the impact of celebrities on their followers' purchase intention and the moderating influence of SMP usage on the relationships between celebrities and their followers.
References
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Journal ArticleDOI

The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...

Perceived Usefulness, Perceived Ease of Use, and User

TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
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Perceived usefulness, perceived ease of use, and user acceptance of information technology

TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
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Multivariate Data Analysis

TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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