G
George McMullen
Researcher at Stanford University
Publications - 5
Citations - 152
George McMullen is an academic researcher from Stanford University. The author has contributed to research in topics: Customer retention & Customer advocacy. The author has an hindex of 4, co-authored 5 publications receiving 119 citations.
Papers
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Journal ArticleDOI
A Premature Termination Codon Mutation in MYBPC3 Causes Hypertrophic Cardiomyopathy via Chronic Activation of Nonsense-Mediated Decay
Timon Seeger,Rajani Shrestha,Chi Keung Lam,Caressa Chen,Wesley L. McKeithan,Edward Lau,Alexa Wnorowski,George McMullen,Matthew Greenhaw,Jae Cheol Lee,Angelos Oikonomopoulos,Soah Lee,Huaxiao Yang,Mark Mercola,Matthew T. Wheeler,Euan A. Ashley,Fan Yang,Ioannis Karakikes,Joseph C. Wu +18 more
TL;DR: iPSC-CMs carrying MYBPC3 PTC mutations displayed aberrant calcium signaling and molecular dysregulations in the absence of significant haploinsufficiency of MYB PC3 protein, providing the first evidence of the direct connection between the chronically activated nonsense-mediated decay pathway and HCM disease development.
Patent
Discovery and Analytics for Episodic Downloaded Media
TL;DR: Matching advertising information to media content/user combinations in which information and content are delivered to a user over a network is disclosed as mentioned in this paper, where content providers and advertisers may find out about the offerings of one another as well as user profiles and preferences thereby facilitating agreement of ads with content and users.
Patent
System and method for rewarding customer loyalty in a mobile environment
Murgesh Navar,George McMullen +1 more
TL;DR: In this paper, a customer reward service may reward customers who show or are expected to show frequent patronage to a provider of a good or service by collecting and considering a variety of data associated with a customer, a business may provide rewards and incentives tailored to the customer thus improving the ability of the business to better attract and retain customers.
Patent
Securing mobile transactions
Murgesh Navar,George McMullen +1 more
TL;DR: In this article, an order including a credit card number and a user is sent from the user's mobile device over a communication network to a gateway server, which may be coupled to a point-of-sale terminal.
Patent
Building customer loyalty in a mobile environment
Murgesh Navar,George McMullen +1 more
TL;DR: A customer loyalty and gifting service as discussed by the authors rewards customers who show or are expected to show frequent patronage to a provider of a good or service by creating an offer to one or more existing customers who may choose to purchase, redeem, and/or recommend the offer to other users in the network.