Jayson L. Lusk

TL;DR: The authors compared hypothetical and non-hypothetical responses to choice experiment questions and found that the hypothetical responses predicted higher probabilities of purchasing beef steaks than non-homogeneous responses, and that the marginal willingness to pay for a change in steak quality is not statistically different across hypothetical and actual payment settings.

TL;DR: The authors compared consumer valuations of beef ribeye steaks from cattle produced without growth hormones or genetically modified corn in France, Germany, the United Kingdom, and the United States, and found that French consumers placed a higher value on beef from cattle that have not been administered added growth hormones than U.S. consumers.

TL;DR: The authors explored the effect of cheap talk in a mass mail survey using a conventional value elicitation technique and found that cheap talk was effective at reducing willingness to pay for most survey participants.

TL;DR: Experimental auctions circumvent this problem by allowing individuals to exchange real money for real goods in an active market as mentioned in this paper, which represents a promising means for eliciting non-market values, and is a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

TL;DR: In this paper, a meta-analysis was conducted of 25 studies that, in aggregate, report 57 valuations for GM food and found that 89% of the variation in existing value estimates for genetically modified food can be explained by an econometric model that controls for the characteristics of the sample of consumers studied, the method for eliciting consumers' valuation, and characteristics of foods being valued.