Data Mining - Concepts and Techniques.

The literature on interference in the Stroop Color-Word Task, covering over 50 years and some 400 studies, is organized and reviewed. In so doing, a set of 18 reliable empirical finding is isolated that must be captured by any successful theory of the Stroop effect. Existing theoretical positions are summarized and evaluated in view of this critical evidence and the 2 major candidate theories ―relative speed of processing and automaticity of reading― are found to be wanting. It is concluded that recent theories placing the explanatory weight on parallel processing of the irrelevant and the relevant dimensions are likely to be more sucessful than are earlier theories attempting to locate a single bottleneck in attention

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Half a century of research on the Stroop effect: an integrative review.

A framework for conceptualizing the development of individual differences in reading ability is presented that synthesizes a great deal of the research literature. The framework places special emph...

Matthew effects in reading: Some consequences of individual differences in the acquisition of literacy.

2 1 The innovative transport systems and the CityMobil project 10 1.1 The research questions 10 2 The state of art in the field of automatic transport systems 12 2.1 Case studies and demand studies for innovative transport systems 12 3 The design and implementation of surveys 14 3.1 Definition of experimental design 14 3.2 Questionnaire design and delivery 16 3.3 First analyses on the collected sample 18 4 Calibration of Logit Multionomial demand models 21 4.1 Methodology 21 4.2 Calibration of the “full” model. 22 4.3 Calibration of the “final” model 24 4.4 The demand analysis through the final Multinomial Logit model 25 5 The analysis of interaction between the demand and socioeconomic attributes 31 5.1 Methodology 31 5.2 Application of Mixed Logit models to the demand 31 5.3 Analysis of the interactions between demand and socioeconomic attributes through Mixed Logit models 32 5.4 Mixed Logit model and interaction between age and the demand for the CTS 38 5.5 Demand analysis with Mixed Logit model 39 6 Final analyses and conclusions 45 6.1 Comparison between the results of the analyses 45 6.2 Conclusions 48 6.3 Answers to the research questions and future developments 52

The European commission

การวจยเชงคณภาพ เปนเครองมอสำคญอยางหนงสำหรบทำความเขาใจสงคมและพฤตกรรมมนษย การวจยแบบการสรางทฤษฎจากขอมล กเปนหนงในหลายระเบยบวธการวจยเชงคณภาพทกำลงไดรบความสนใจ และเปนทนยมเพมสงขนเรอยๆ จากนกวชาการ และนกวจยในสาขาสงคมศาสตร และศาสตรอนๆ เชน พฤตกรรมศาสตร สงคมวทยา สาธารณสขศาสตร พยาบาลศาสตร จตวทยาสงคม ศกษาศาสตร รฐศาสตร และสารสนเทศศกษา ดงนน หนงสอเรอง “ConstructingGrounded Theory: A Practical Guide through Qualitative Analysis” หรอ “การสรางทฤษฎจากขอมล:แนวทางการปฏบตผานการวเคราะหเชงคณภาพ” จะชวยใหผอานมความรความเขาใจถงพฒนาการของปฏบตการวจยแบบสรางทฤษฎจากขอมล ตลอดจนแนวทาง และกระบวนการปฏบตการวจยอยางเปนระบบ จงเปนหนงสอทควรคาแกการอานโดยเฉพาะนกวจยรนใหม เพอเปนแนวทางในการนำความรความเขาใจไประยกตในงานวจยของตน อกทงนกวจยผเชยวชาญสามารถอานเพอขยายมโนทศนดานวจยใหกวางขวางขน

Constructing Grounded Theory: A Practical Guide through Qualitative Analysis

Surprisingly little is known about how different users conduct image searches. As a result, even the most sophisticated systems available have limited appeal to the end-user. This paper describes a study eliciting user requirements for future image databases through an online questionnaire. 125 experienced image searchers were questioned about the functions and modes of interaction that they currently use, and those they would like to see in future systems. The results of this survey, and their implications for retrieval systems design, are discussed in some detail.

Image Retrieval Interfaces: A User Perspective

Image database (IDB) systems are at present often designed to test technology and the efficacy of retrieval algorithms, rather than being oriented towards delivering functionality to users. Research is necessary to design interfaces geared towards human usage of images. The starting point of this research needs to be consideration at a fundamental, user-centred level of how people perceive and interpret images. This article considers literature from many disciplines to describe a taxonomy of image content, from direct sensory elements to high-level abstractions. The nine categories derived will later be validated and used to direct the design of visual query interfaces for IDB systems.

A Taxonomy of the Image: On the Classification of Content for Image Retrieval:

Please advise: using the Internet for health and financial advice

Behavior-change interventions are common in some areas of human-computer interaction, but rare in the domain of cybersecurity. This paper introduces a structured approach to working with organisations in order to develop such behavioral interventions or ‘nudges’. This approach uses elements of co-creation together with a set of prompts from the behavior change literature (MINDSPACE) that allows resesarchers and organisational stakeholders to work together to identify a set of nudges that might promote best behavioral practice. We describe the structured approach or framework, which we call SCENE, and follow this description with a worked example of how the approach has been utilised effectively in the development of a nudge to mitigate insecure behaviors around selection of wireless networks.

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SCENE: A Structured Means for Creating and Evaluating Behavioral Nudges in a Cyber Security Environment

Background: Internet sites typically contain visual design elements that are unrelated to the quality of the health information presented but that could influence credibility judgments and responses to health advice. To assess the effects of such design elements, or credibility cues, experimentally, we exposed women with different levels of weekly alcohol consumption to a website containing high quality but unpalatable information about a related health risk (breast cancer). The information was presented alongside either positive or negative credibility cues unrelated to information content. Objectives: We explored four research questions: (1) Did the cues influence how the women engaged with the site? (2) Did they influence how the women responded cognitively and emotionally? (3) Did they influence whether the women subsequently acted on the advice? (4) Did the impact of the cues vary with how much alcohol the women reported drinking? Method: A total of 85 women were randomly assigned to view one of two versions of a website containing the same high-quality content but different cues. One version had positive credibility cues (trustmarks), the other had negative ones (adverts, pharmaceutical sponsorship, and a donation button). Objective measures included visual attention (using eye-tracking equipment), time studying the material, and recall. Subjective measures included cognitive and affective responses and intention to change. Measures of subsequent behavior were taken 1 week later. Results: First, the cues did not affect how long the women spent on the site or how long they spent reading the text. However, women in the negative cues condition spent more time looking at a donation button than those in the positive cues condition spent looking at a TRUSTe seal (β = −.43, P < .001) but less time looking at a logo (β = .43, P < .001) or at certain other features of the site. Those in the negative cues condition also recalled more site content (β = −.22, P = .048). Second, there were no effects of the cues on any of the measures of cognition, affect, vulnerability, or intentions. However, third, at follow-up, the positive cues had promoted greater alcohol reduction than the negative cues among those women who had previously reported drinking more heavily (β = −.22, P = .02). So, fourth, the responses to the cues did vary with how much alcohol the women typically drank. Conclusions: Content-irrelevant images and logos can influence the behavioral response to quality health-risk information. These effects may be subtle, changing with time. [J Med Internet Res 2009;11(3):e37]

https://northumbria-test.eprints-hosting.org/id/document/264773

The effect of credibility-related design cues on responses to a web-based message about the breast cancer risks from alcohol: randomized controlled trial.

Pamela Briggs

Papers

Image Retrieval Interfaces: A User Perspective

A Taxonomy of the Image: On the Classification of Content for Image Retrieval:

Please advise: using the Internet for health and financial advice

SCENE: A Structured Means for Creating and Evaluating Behavioral Nudges in a Cyber Security Environment

The effect of credibility-related design cues on responses to a web-based message about the breast cancer risks from alcohol: randomized controlled trial.