University of Constantine the Philosopher

About: University of Constantine the Philosopher is a education organization based out in Nitra, Slovakia. It is known for research contribution in the topics: Foreign language & Population. The organization has 685 authors who have published 1154 publications receiving 12918 citations.

Depolarization currents in illite

Abstract: In ceramic materials, depolarization effects take place when an external electrical field is removed. Therefore, an understanding of mechanisms of polarization and depolarization is important for a more accurate control of furnace temperature and DC or pulse electrical field in flash sintering. In this paper, depolarization currents were measured in illitic clay samples in the temperature range 450–1100 °C for 150–300 min. The ionic component was dominant in these depolarization currents. Time dependences of depolarization currents suggested several depolarization mechanisms took place. They were caused by localized hopping or migration of K+, Na+, H+, and OH− ions, which were the dominant charge carriers in various temperature ranges, in the internal electric field induced by space charges at electrodes. Depolarization is a long-lasting process at high temperatures and influences the internal electrical field in ceramics.

Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy

Abstract: Abstract This article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication strategy, which is historically and terminology inspired by the military strategy of guerrilla attacks and/or by military strategy in general. The theoretical study is a meta-analysis of five scientific publications dealing with the overlays of military strategies and marketing to identify useful marketing and communication strategies. Guerilla marketing as an offensive-defensive strategy present among the attack strategies and it is described as a way for small and weaker businesses to compete with large corporations in the existing conflict and to act as challengers in the battle. An emphasis will be put on the primary characteristic of guerrilla warfare: it is a typical competitive struggle based on a series of small intermittent attacks and withdrawals.

Contemplative insight as an opinion conflict and a search for meaning in the context of innovative elements of the revolution industry 4.0

Abstract: The aim of this study is to present an insight into the issue of technology and innovation reform with an emphasis on their integration into the social sciences. Using discourse analysis, we have reconstructed the basic elements of reforms and their reflections into a theory that changes not only in terms of content and terminology, but mainly in terms of logic and rationalization of new paradigms. These changes are reflected in the transformation of society, bringing new challenges and defining the relationship between innovation and society. An important outcome of the analysis is pointing out the change in values in society and their reflection in the form of challenges that respect changes in the labor market and educational policies of the various educational institutions.

Necromarketing in Advertising

Abstract: Fear appeals have long been used in marketing communication as a persuasive messaging that attempts to arouse fear in order to divert behaviour, and death is the ultimate form of fear for mankind. This paper explores the use of fear appeals specifically through an investigation into how death is used in advertising efforts. The authors introduce the term necromarketing and proposes dual routes of death marketing: explicit and implicit. This paper explains the term necromarketing and provides examples of necromarketing to support the dual rotes used in persuasion.